Mgr. Market Research
Over The Counter - Parsippany, NJ

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The Manager, Global Marketing Research independently manages qualitative and quantitative primary research projects to support category and country business need on key brands. Additionally, will serve as a contributing member of the market research department and will be required to execute identified methods with excellence to drive strong in-market growth and identify and assess future growth initiatives. This role reports to the Associate Director, Global Marketing Research and has routine interaction with the VP, Global Market Research, Global Brand Directors and country category/brand leads. Deliver strong consumer/retailer/healthcare practitioner insights on responsible category/brands to the OTC organization. Serve as an integral member of the global and regional business/category team to reflect the voice of the consumer/stakeholder to enable success in meeting strategic and tactical brand growth objectives. Manage qualitative and quantitative custom marketing research to support category business initiatives. At times, this role will also support research related to cross-category initiatives and secondary data analytics for evaluating market conditions and opportunities in new and existing business areas. Clearly define the business situation and research objectives and identify appropriate market research techniques, establish action standards consistent with organizational and industry practices and fully manage all aspects of the research project. Communicate insights, conclusions, and recommendations drawn from analysis in both written report and verbal presentation form, as needed to direct business decision making.

Minimum requirements
Bachelors Degree min., MBA/MMR preferred
Five plus years related work experience, preferably within global marketing research organization in the over the counter (OTC) or CPG industry. Consumer primary/secondary research experience required; HCP research experience desirable. Strong experience leading marketing research projects and summarizing/communicating results. Working knowledge of syndicated data sources including Nicholas Hall, Euromonitor, IRI/Nielsen/IMS.