Mobile Advertising Account Manager
TSYS - San Mateo, CA

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91148

Description

NetSpend
Corporation a Tsys company, is a leading provider of prepaid debit cards in the U.S.
Prepaid debit cards are experiencing dramatic growth in consumer
adoption. The company's debit cards enable anyone to make purchases,
pay bills, secure reservations, and shop online without needing a
traditional bank account or access to a credit card.

NetSpend
Direct is an entrepreneurial business unit within NetSpend, with
responsibility for growing the company’s online and direct-to-consumer
business line including all facets of customer acquisition, strategic
partnerships, and servicing customers through web and mobile platforms.

This
position is based in San Mateo, CA and there will be occasional travel
to NetSpend’s headquarters in Austin, Texas. The company offers a
competitive compensation and benefits package including group medical,
dental, vision care, and a 4% company match on 401K contributions.

NetSpend
is growing quickly and investing in its online and direct business.
We’re looking to build a world class team of to contribute to building
the business. As a key contributor within NetSpend’s Direct team,
you’ll be able to define new customer acquisition growth strategies that
continue NetSpend Direct’s impressive growth.

Responsibilities

This
position is responsible for acquiring new cardholders through
direct-to-consumer mobile advertising for NetSpend and other prepaid
debit card brands.

You
will source new mobile lead generation partners, negotiate pricing,
test new creatives, manage partner onboarding, and execute
contracts/IOs.

Manage
existing marketing partnerships, identify new publisher sources for
testing, and manage performance to meet ROI goals. Create and implement
test strategies across card brands to optimize sources. Conduct
performance review meetings with mobile partner accounts.

Communicate and manage weekly and monthly account forecasts and budgets by card brand

Track performance against Plan, and provide month-end report to Partner for billing reconciliation.

Ensure creative adherence by external marketing partners.

Work
with internal and external creative resources to develop new mobile
banner, text copy and mobile landing page creative. Manage creative
development, message and offer testing strategy with a goal to maximize
click through and conversion rates.

Work
closely with cross-functional team partners in Creative, Operations,
Customer Service and Data Analytics teams to implement initiatives and
track performance.

Partner
with Online Acquisition team and Lifecycle Marketing team to share
learnings, leverage creative best practices, optimize early lifecycle
conversion experience to drive customer engagement.

Qualifications

Knowledge, Skills and Experience

Minimum
5-7 years B2C marketing experience in technology, software, financial
services or information services industry. Experience with mobile
advertising or online lead generation required. Account management
experience preferred.

You should have a passion for all-things-mobile and be in tune with emerging mobile marketing strategies.

Multi-channel B2C marketing and experience preferred including creative development, test design and analysis

Data driven, analytical and comfortable working in a data intensive environment.

Highly
organized, detail-oriented and able to manage multiple projects.
Thrives in a fast-moving, changing environment with minimal
supervision.

Self-motivated, outgoing, with an entrepreneurial spirit. Has a can-do attitude.

Solid
verbal, written, presentation and interpersonal skills. Adept at
building strong relationships with external marketing partners.

Bachelors Degree, preferably in marketing or communication

As
provided in NetSpend's Background Check policy, eligible candidates may
be subject to drug, criminal history, and credit checks, which will be
conducted and used in accordance with applicable local, state, and
federal law.

Job

Sales & Marketing

Primary Location

US-California-San Mateo

Organization

NetSpend Corporation

Schedule

Full-time

Job Posting

Unposting Date

Recruiter

LaVonne Sheets

TSYS - 6 months ago - save job - copy to clipboard - block
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44 million times each day, the people of TSYS® improve lives and businesses across the world by processing a payment. We make it...