Mobile Social Marketing Manager
Mice Groups - San Francisco, CA

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Title/Job Position: Mobile Social Marketing Manager
Job Location : San Francisco California

Our client is looking for a D2C Mobile Social Marketing Manager to be located in their San Francisco office. This individual will effectively manage marketing campaigns (Mobile, Online, and Offline) throughout project lifecycle by collaborating with internal and external sources. Primary responsibility is to develop and execute mobile marketing programs to acquire customers, retain, grow, and monetize the user base for an ever-expanding platform of mobile social games and apps.

Our client iss a great career choice for anyone looking for an exciting and rewarding career in the mobile and social networking industries. Our client combines the energy and enthusiasm of a startup with the security of an experienced, profitable enterprise. Established in 1999, they are a leading mobile social entertainment company that lets people share, play and connect through their mobile devices. They are defining the new cutting edge of mobile social networking and mobile content through their next generation FunChat service, and are making significant investments in their game-changing next generation mobile social entertainment services for iPhone and Android. Additionally, they work with all major U.S. carriers and have a mature, established profitable mobile applications and content business.

Responsibilities to Include:
  • Develop mobile marketing strategies, gather program requirements, create
requirements document and launch campaigns, analyze, iterate and optimize results
  • Comfortable with presenting program highlights and data analytics to key executives
internally & externally to the client
  • Responsible for revenue and customer acquisition (CPI), conversion and retention
targets for various products through D2C marketing programs and various
app store merchandizing channels
  • Ideation, deployment and tracking of PPC and Ad word campaigns through full cycle of
user funnel: from banner/text impression to download and registration
  • Own SEO/SEM strategy for company and product portals/websites meeting specific
growth and ranking placement targets
  • SWOT & competitive analysis to continually identify new changes, challenges, and
risks in target markets
  • Measure and analyze all marketing programs to incorporate key learnings into future
iterations to further drive growth and retention
  • Organize and help direct various consumer marketing events and conferences
  • Report to VP of Marketing