Tractor Supply Company (TSCO) is the largest operator of retail farm and ranch stores in the United States. We presently have more than 1,100 stores in 45 states and an e-commerce website at TractorSupply.com. We are a growth company and research indicates we have an opportunity to grow to 2,100 domestic Tractor Supply store locations. It is very exciting to be a part of this $4 billion organization.
Assists in the development of web content using best SEO practices. Keep abreast of changes in best SEO practices and communicate recommendations for changes to content or execution processes for the website as SEO continues to evolve. Provides target keyword analysis and recommendations for specific areas of the business with the goal of driving sales both online and in-store.
Assist in maintaining editorial calendars, writing original and compelling content for the web, creating HTML pages, publishing content, testing, scheduling, and troubleshooting for a variety of online content.
Must be proficient in HTML and have a working knowledge of Photoshop, Dreamweaver, CSS, and enterprise asset management systems.
Be the "SEO Expert", providing insight around best practices for written content and technical execution of content, demonstrate a working knowledge of the most up-to-date SEO best practices and communicate any changes in SEO strategy to other team members. Identify opportunities for new content and backlinking.
Write or produce new and original marketing content and/or lifestyle content for the web using consistent writing style and excellent grammar.
Analysis (reporting) for product content and unstructured content
Assist in maintaining editorial calendar for frequent content refreshes in key topics online
Demonstrate a working knowledge in the field of digital content among a team of peers and vendors
Proofing and assisting as needed
Education and Experience:
4-year degree required, with a minimum of 2 years of experience in the field of web content management; minimum of 2 years experience driving Search Engine Optimization efforts, with a proven ability to increase traffic using SEO techniques; the ability to write clear, concise, compelling and original content for the web with little to no grammar mistakes and a working knowledge of how to apply writing styles. *A writing test will be conducted during the interview process.
Tractor Supply Company - 9 months ago
Farmers and ranchers can gear up for more than just a tractor pull at Tractor Supply Company (TSC). Besides providing agricultural machine p...