Multiplatform News Adviser at WKU Student Publications
Western Kentucky University - Bowling Green, KY

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WESTERN KENTUCKY UNIVERSITY
OFFICE OF STUDENT PUBLICATIONS
Multiplatform News Adviser/Technology Manager
Western Kentucky University’s Office of Student Publications seeks a news professional skilled in reporting and storytelling across multiple platforms and adept at using technology to gather, analyze, assemble, and distribute news.
The successful candidate for our Multiplatform News Adviser/Technology Manager will advise the College Heights Herald, WKU’s award-winning student newspaper since 1925, and its website, WKUHerald.com, working with students who have editorial independence in determining content.
We’re creating this job to help ensure WKU’s student-run media provide our young journalists with experiences that build exceptional skills and prepare them to succeed in the highly competitive news-industry job market.
We aim to rapidly evolve the Herald into a truly multiplatform operation that breaks news on the web, delivers news via social media, smartphone and tablet applications, and anchors the print edition with exclusive enterprise.
We’re looking for someone with an entrepreneur’s eye and a willingness to experiment. We also envision a greater role in public service to the news industry, and the person in this position will have the opportunity to help professional news organizations adapt to rapid changes in the industry.
This person will also work closely with the Talisman, WKU’s award-winning yearbook, and other student journalists as part of a team of six professionals in the Office of Student Publications.
Our office has a strong foundation of professionalism that has helped WKU build a national reputation for excellence. Combined, the Herald, the Talisman, and WKUHerald.com have won 29 National Pacemaker awards, seven Gold Crowns, and nine Silver Crowns. We pride ourselves on providing students with valuable hands-on experience and opportunities to develop important critical-thinking skills while working in a state-of-the-art setting. We believe this gives them the competitive edge for internships and jobs after graduation. Virtually all our student staff members get jobs in the industry, and we count more than two dozen Pulitzer Prize winners among our publications’ alumni.
We provide an energetic atmosphere, competitive pay, supportive alumni, and a terrific college environment on a beautiful campus in Bowling Green, an hour north of Nashville and two hours south of Louisville. WKU also has three regional campuses and a growing enrollment of more than 21,000 students. This is a golden opportunity to help future journalists get the experience they need to chase excellence.
PRIMARY DUTIES AND RESPONSIBILITIES
  • Advises student staff members of the College Heights Herald newspaper and the WKUHerald digital platform, mentoring, and coaching on journalism and storytelling across multiple platforms, including mobile, smartphone, tablet, web, social media, and print
  • Oversees technology development for publications in the Office of Student Publications, including the College Heights Herald, WKUHerald, the Talisman yearbook, and any other forms of student media the Office may develop
  • Works with the Director of Student Publications and student editors to develop an ongoing strategy for multiplatform journalism, including moving toward a continuous news operation online and developing the flagship print edition into a stronger enterprise product
  • Is available to help student journalists, attending editorial board and staff meetings as needed
  • Manages technology and digital equipment in the Office of Student Publications, including desktop computers, laptop computers, tablets, smartphones, cameras, recording equipment, and other devices
  • Assesses technology needs for student staffers and works with the Director and the Operations Manager to secure equipment and funding
  • Works with vendors, potentially including those based at WKU, to provide website services and applications for smartphones, tablets, and other mobile devices
  • Manages a system for tracking pool equipment
  • Works with contractor to ensure servers and networks are well maintained
  • Consults with the Director, Advertising Adviser, and Sales Manager to develop a successful business model for the revenue-dependent College Heights Herald and WKUHerald.com
  • Helps develop programs and best practices to assist community newspapers in Kentucky and elsewhere in adapting to changes in news technology
  • Provides regular training for student staffers in multimedia journalism, including storytelling techniques across platforms using words, still photography, video, audio, interactive graphics, and other assets
  • Provides training to staff members to manage publication websites and mobile applications
  • Maintains regular office hours and participates in planning activities and events as part of the Office of Student Publications professional staff
  • Represents Student Publications on relevant WKU committees related to technology
  • Is encouraged to teach one course each semester in the WKU School of Journalism and Broadcasting on multiplatform newsgathering, writing, and/or editing for an additional stipend per course
QUALIFICATIONS
  • The candidate will have a Master’s degree in journalism or a related field (or a Bachelor’s degree and at least three years of professional experience in a newsroom) with demonstrated multimedia abilities.
  • Demonstrated skills in multiple technology platforms for gathering and distributing news
  • Demonstrated abilities in storytelling techniques using multiple platforms (print, web, mobile, social media)
  • Ability to work successfully with students in laboratory and classroom settings
  • Strong news judgment
  • Experience using technology to assist in newsgathering, including but not limited to, the use of database programs such as Excel and Access to analyze raw information
  • Familiarity with the systems adopted by the Office of Student Publications, an Apple-based environment that also uses Adobe Creative Suite and Microsoft Office tools
  • Technical ability to help maintain servers and other equipment
  • Detail-oriented and self-motivated
  • A visionary approach to student and professional media, and an ability to lead
  • Excellent interpersonal skills with an ability to handle difficult situations with diplomacy
  • Excellent oral and written communication skills
  • Ability to adjust work schedule as needed for weekend and evening activities
  • Ability and willingness to work with development officer on special projects related to Student Publications
Applications for employment will be accepted electronically only . Interested candidates must submit a letter of application, current resume, a statement on how you would approach this job, and names, addresses and daytime phone numbers of three professional references using the online application process. Please refer to the following website to apply: http://asaweb.wku.edu/wkujobs . For further assistance call (270) 745-5934. Please reference requisition number S3466 . For full consideration, submit application materials on or before December 14, 2012. Position will remain open until filled.
Western Kentucky University does not discriminate on the basis of race, color, national origin, sex, sexual orientation, disability, age, religion, or marital status in admission to career and technical education programs and/or activities, or employment practices in accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify The Office of Equal Opportunity/Affirmative Action/University ADA Services at (270) 745- 5121, a minimum of five working days in advance.

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