Online Marketing Manager, Latin America
Netflix - Los Gatos, CA

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The Online Marketing Manager Latin America will be responsible for acquiring new subscribers via online marketing campaigns at cost-efficient ROI, based on campaign-level LTV metrics.

Netflix is available in 43 countries in Latin America and the Caribbean. The region has the highest growth-rate of broadband households over the next six years and is critically important to the success of Netflix's global expansion.

RESPONSIBILITIES

Budget & Forecast Management

  • Create and update marketing budget and forecast for Affiliates, Search, & Online Display channels per country.
Media Planning & Buying

  • Create and update online media plan across publishers and country.
  • Establish Reach and Frequency goals of campaigns.
  • Contact new publishers and evaluate new media proposals.
  • Negotiate pricing with publishers, agencies, and ad-server companies.
Agency Management

  • Manage daily communication with Media and Creative agencies.
Creative Management

  • Review reports of most popular content.
  • Select content titles to promote in banner ads.
  • Choose and collect artwork assets from movie studios.
  • Obtain Content approvals from Studios to use images in Ads.
  • Write creative brief for banner ads.
  • Work with Creative Director and Design Agency to produce banner ads.
  • Attend weekly Creative and Content meetings.
  • Obtain ad specs and ensure each ad meets specs.
  • Create list of which content titles are expiring and need to be removed from banner ad rotation.
  • Utilize MediaMind Smart Versioning tool to create dynamic ads.
  • Maintain library of ads on Box.net
  • Write text copy for new ads.
  • Create list of phrases to describe benefits and their translations.
  • Manage translation of ads into Spanish and Portuguese.
Creative & Media Optimization

  • Establish creative A/B Test plans.
  • Establish impression thresholds for statistically significant results.
  • Adjust ad frequency weighting per ad group per placement.
  • Remove expired ads.
  • Based on media analysis, allocate budget to best performing placements.
  • Optimize dCPM, DSP, and performance campaigns on Google, Yahoo, Facebook, etc.
Reporting, Media & Creative Analysis

  • Create various daily, weekly, and monthly reports to measure performance of media and creative placements.
  • Review performance reports of media placements ROI.
  • Conduct analysis of creative performance based on yield, CTR, and conversion rate.
Tracking

  • Create new URL tracking codes for each new placement.
  • Map tracking codes to pixels to measure conversions.
  • Perform QA on new pixel implementations.
  • Investigate pixel conversion discrepancies.
Trafficking

  • Send creative and tracking tags to publishers.
  • Ensure all creative meets specs.
  • Ensure each ad uses proper naming convention.
Accounting

  • Review final billing from publishers and agencies.
  • Coordinate monthly locked budget estimates.
  • Conduct final month close process.
  • Submit and approve Invoices to Accounts Payable.
QUALIFICATIONS

  • 3-7 years of online marketing, media planning & buying, banner display advertising experience.
  • Work experience in Mexico, Brazil, and/or the rest of Latin America.
  • Fluent in either Spanish and/or Portuguese is a plus.
  • Extremely well organized and detail oriented.
  • Strong work ethic and positive can-do attitude.
  • Analytically savvy and able to glean actionable insights from large amounts of data.
  • Previous experience in direct response marketing for a consumer subscription service is a plus.
  • Bachelor's degree.

Netflix - 21 months ago - save job
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Netflix, Inc. is an online movie rental subscription service in the United States, providing approximately 7.5 million subscribers access to...