Online Marketing Manager, Nordics
Netflix - Los Gatos, CA

This job posting is no longer available on Netflix. Find similar jobs: Online Marketing Manager jobs - Netflix jobs

The Online Marketing Manager, Nordics will be responsible for driving new subscriber acquisition via online display marketing in the four Nordic countries (Denmark, Finland, Norway, and Sweden).

Each country has a different language and currency and will require individual management of all marketing activity. Language skills are not a requirement for this position, but the ability to manage agencies and relationships with a 9 to10 hour time difference will be paramount to success.

RESPONSIBILITIES

Budget & Forecast Management
  • Manage the online marketing budget and forecast for Search & Online Display channels per country.
Media Planning & Buying
  • Create and update online media plans across each country.
  • Determine optimal Reach and Frequency goals of campaigns.
  • Liaise with publishers/agencies and evaluate new media proposals.
  • Negotiate the pricing for all online display activity.
Agency Management
  • Manage daily communication with Media and Creative agencies.
Creative Management
  • Work with online coordinator to ensure creative is refreshed and rotated regularly
  • Work with Content Services to promote high profile content within each region
  • Write creative brief for banner ads.
  • Participate in weekly creative meetings.
  • Manage the translation of ads into Danish, Finnish, Norwegian, and Swedish.
Creative, Reporting & Media Optimization
  • Establish creative A/B Test plans.
  • Establish the impression thresholds for statistically significant results.
  • Adjust the ad frequency weighting per ad group per placement.
  • Based on media and publisher level LTV analysis, allocate budget to best performing placements.
  • Optimize all performance and brand campaigns based on agreed upon success metrics (ROI, Branding, Etc.).
  • Create reports to measure performance of media and creative placements.
  • Provide strategic insight into creative and campaign performance based on yield, CTR, and conversion rate.
Tracking
  • Create new URL tracking codes for each new placement.
  • Map tracking codes to pixels to measure conversions.
  • Perform the QA on new pixel implementations.
Trafficking
  • Send creative and tracking tags to publishers.
  • Ensure all creative meets specs.
Accounting
  • Review final billing from publishers and agencies.
  • Coordinate monthly locked budget estimates.
  • Conduct final month close process.
  • Submit and approve Invoices to Accounts Payable.
QUALIFICATIONS

  • 5-8 years of online marketing, media planning & buying (banner display advertising experience is preferred).
  • International (specifically EMEA) online marketing experience is a plus.
  • Detail oriented, self-starter with a positive attitude.
  • Must be analytically savvy and able to glean actionable insights from large amounts of data.
  • Previous experience in direct response marketing for a consumer subscription service is a plus.
  • Bachelor's degree.

Netflix - 20 months ago - save job - block
About this company
100 reviews
Netflix, Inc. is an online movie rental subscription service in the United States, providing approximately 7.5 million subscribers access to...