Online Marketing Manager, Nordics
Netflix - Los Gatos, CA

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The Online Marketing Manager, Nordics will be responsible for driving new subscriber acquisition via online display marketing in the four Nordic countries (Denmark, Finland, Norway, and Sweden).

Each country has a different language and currency and will require individual management of all marketing activity. Language skills are not a requirement for this position, but the ability to manage agencies and relationships with a 9 to10 hour time difference will be paramount to success.


Budget & Forecast Management
  • Manage the online marketing budget and forecast for Search & Online Display channels per country.
Media Planning & Buying
  • Create and update online media plans across each country.
  • Determine optimal Reach and Frequency goals of campaigns.
  • Liaise with publishers/agencies and evaluate new media proposals.
  • Negotiate the pricing for all online display activity.
Agency Management
  • Manage daily communication with Media and Creative agencies.
Creative Management
  • Work with online coordinator to ensure creative is refreshed and rotated regularly
  • Work with Content Services to promote high profile content within each region
  • Write creative brief for banner ads.
  • Participate in weekly creative meetings.
  • Manage the translation of ads into Danish, Finnish, Norwegian, and Swedish.
Creative, Reporting & Media Optimization
  • Establish creative A/B Test plans.
  • Establish the impression thresholds for statistically significant results.
  • Adjust the ad frequency weighting per ad group per placement.
  • Based on media and publisher level LTV analysis, allocate budget to best performing placements.
  • Optimize all performance and brand campaigns based on agreed upon success metrics (ROI, Branding, Etc.).
  • Create reports to measure performance of media and creative placements.
  • Provide strategic insight into creative and campaign performance based on yield, CTR, and conversion rate.
  • Create new URL tracking codes for each new placement.
  • Map tracking codes to pixels to measure conversions.
  • Perform the QA on new pixel implementations.
  • Send creative and tracking tags to publishers.
  • Ensure all creative meets specs.
  • Review final billing from publishers and agencies.
  • Coordinate monthly locked budget estimates.
  • Conduct final month close process.
  • Submit and approve Invoices to Accounts Payable.

  • 5-8 years of online marketing, media planning & buying (banner display advertising experience is preferred).
  • International (specifically EMEA) online marketing experience is a plus.
  • Detail oriented, self-starter with a positive attitude.
  • Must be analytically savvy and able to glean actionable insights from large amounts of data.
  • Previous experience in direct response marketing for a consumer subscription service is a plus.
  • Bachelor's degree.

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Netflix, Inc. is an online movie rental subscription service in the United States, providing approximately 7.5 million subscribers access to...