Online Marketing Manager (SEM)
PEAK6 Investments, L.P. - Chicago, IL

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OptionsHouse is seeking a top-notch digital marketing professional to join its dynamic and growing Online Marketing team. The OptionsHouse Online Marketing Manager will play a critical role on the marketing team, driving key elements of our new customer acquisition efforts. This person will be especially focused on growing our SEM channel, while taking on additional responsibilities within our data-driven, results-oriented marketing team over time. This role is a great opportunity for candidates looking to take on new responsibility and grow their digital marketing career at a rapidly-evolving online firm.

Key Skills & Responsibilities:
  • Lead SEM strategy development, campaign design, execution, measurement, testing, optimization and reporting of key marketing initiatives to further our rapidly growing online brokerage business
  • Take an active role in development of customer acquisition strategy across all marketing channels with a focus on developing, refining & implementing proper metrics and tools to drive significant development of the SEM channel
  • Continually test marketing tactics to incrementally improve acquisition performance
  • Manage all planning and execution of online search marketing programs, including campaign setup, monitoring, reporting, analysis, optimization, budget pacing and forecasting, keyword research and expansion, competitive benchmarking, and strategic portfolio insights
  • Partner closely with product and marketing teams to understand business objectives, provide strategic guidance in relation to the opportunity and impact of online acquisition efforts, and develop strategic customer acquisition/engagement marketing programs to deliver against campaign goals
  • Partner with data and analytics teams to develop and evolve the marketing reporting dashboards and analyze individual campaign performances to derive actionable insights to improve performance, conversion rates, and lifetime customer value
  • Provide regular performance updates to business owners and serve as the channel owner in making recommendations, sharing best practices, and alerting to new trends and emerging opportunities
  • In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (CPC, CTR, CPA, Quality Score)
  • Identify new and emerging online advertising technology and capabilities to improve program performance
  • Collaborate with internal and external partners to develop planning and execution processes to streamline operations, especially in the areas of portfolio organization, creative development, media planning, reporting, and campaign quality assurance (QA)
Job Requirements:
  • Bachelor’s degree in a related discipline preferred
  • A wide range of digital marketing experience with 5+ years of direct experience managing search engine marketing
  • Proven track record in developing and executing marketing campaigns; client side experience strongly preferred
  • Demonstrated record of analytical rigor, creative problem solving, and execution with an eye towards acquisition and efficiency
  • Tech savvy and comfortable using paid search tools (Adwords, AdCenter, SEM tool providers)
  • Ability to develop strong relationships with internal and external partners
  • Ability to manage multiple tasks simultaneously and deliver results in a fast-paced environment
  • Exceptional communication skills, coupled with the ability to translate raw data into meaningful and actionable consumer insights, to be shared broadly across OptionsHouse
  • Testing experience and an understanding of statistical significance
  • A tenacious self-starter who must be capable of working independently, yet collaboratively
  • A can-do, professional approach to business and a desire to own accountability for results
  • Excellent Microsoft Excel skills preferred

PEAK6 Investments, L.P. - 21 months ago - save job
About this company
PEAK6 is a financial institution founded on one simple notion - there has to be a better way. By asking the tough questions, and...