We are seeking a highly versatile Online Marketing Manager who will implement, analyze, and optimize paid and natural search engine marketing (SEM) activities. This position will play a key role in lead generation; integrating search with other digital acquisition channels including email, social, and display. This position will join a world-class marketing team at our NYC headquarters and will report to the Senior Manager of Online Acquisition.
The ideal candidate must possess a strong background in SEM, SEO, and web analytics. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword development, campaign messaging, bidding strategies, creative testing, and analytics.
Bachelor's degree required; Business or Marketing major preferred 3-5 years experience managing paid and natural search programs SMB Marketing experience a plus Hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both acquisition and conversion standpoints Exceptional copy writing and editorial skills Strong analytical skills with ability to drive meaningful actions from large data sets Fundamental knowledge and experience with web analytical tools and interfaces (i.e. Coremetrics, Webtrends, Google Analytics, Omniture) Web platform experience including content management systems (Drupal is a plus) Proficiency in MS Office - especially Excel and PowerPoint Ability to multitask and prioritize in a fast-paced and dynamic work environment High-level organizational skills with attention to detail and focus on quality of results Takes accountability and ownership of his/her own work
Please apply below
Although wed ideally prefer to contact every applicant that applies, due to the volume of submissions, only qualified candidates will be contacted.
We do not offer sponsorship at this time.
Booker Software Inc. is an equal opportunity employer.
Medical, dental, vision, and life insurance benefits
You're in good hands 401k Retirement Plan
It's never too late to save Plenty of vacation days, plus birthdays off
We don't take R & R lightly Summer Fridays
Start your weekends early Referral bonuses for customer and employees
You'll want to share the Booker love Commuter Discounts
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