Online Marketing Manager
Publishers Clearing House - Port Washington, NY

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Publishers Clearing House (PCH), headquartered in Port Washington, NY is a multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment. PCH has an immediate opening for a talented Online Marketing Manager who will manage our online advertising campaigns and play an instrumental role in PCH's growth & success!

Job responsibilities include but are not limited to:
Manage and grow online new member acquisition campaign through SEM, Email, Affiliate and Display

Optimize campaign performance through creative testing, subject line testing and landing page testing and optimization

Manage partners/vendor relationship as well as recruiting new display/email partners

Manage the day to day email campaign process including negotiation, creative request, trafficking, approving, scheduling and tracking

Lead programs, manage resources, and execute on customer acquisition strategies/plans

Analyze and track data to maximize the performance of each campaign to achieve revenue, profit and quality targets

Continuously research, identify and execute on testing new online marketing channels to drive traffic and revenue

Required Skills

Bachelors degree in Marketing or a related field

4-6 years experience in Online Marketing and User Acquisition

1-3 years experience managing a team

Strong experience with user experience and landing page optimization tools such as SiteSpect

Strong web analytical skills with an inherent ability to find, understand and work with large amounts of data and apply qualitative skills towards online marketing.

Proficient in tools such as Omniture or Google Analytics

Strong attention to detail, ability to prioritize and work effectively in fast-paced environment

Must be flexible, independent and a quick learner.

Excellent communication skills and ability to work effectively across departments and teams

Must have media buying experience

Strong project management skills required

Proficiency in Microsoft Excel including knowledge of pivot tables and vlookup

Join our winning team and apply today!

Apply by submitting your resume and cover letter including salary history online at www.pchjobs.com or by emailing pchres1@pch.com .

This is a New York based position. Candidates must reside in the tri-state area.

PCH is an Equal Opportunity Employer

Required Experience

Publishers Clearing House - 22 months ago - save job - copy to clipboard
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If your doorbell rings unexpectedly, it's probably just your neighbor stopping by for a chat. But it could be the Publishers Clearing...