Publishers Clearing House (PCH), headquartered in Port Washington, NY is a multi-channel direct marketer of value-based merchandise, magazines and promotional offers and a leading provider of digital "play and win" entertainment. PCH has an immediate opening for a talented Online Marketing Manager who will manage our online advertising campaigns and play an instrumental role in PCH's growth & success!
Job responsibilities include but are not limited to:
Manage and grow online new member acquisition campaign through SEM, Email, Affiliate and Display
Optimize campaign performance through creative testing, subject line testing and landing page testing and optimization
Manage partners/vendor relationship as well as recruiting new display/email partners
Manage the day to day email campaign process including negotiation, creative request, trafficking, approving, scheduling and tracking
Lead programs, manage resources, and execute on customer acquisition strategies/plans
Analyze and track data to maximize the performance of each campaign to achieve revenue, profit and quality targets
Continuously research, identify and execute on testing new online marketing channels to drive traffic and revenue
Bachelors degree in Marketing or a related field
4-6 years experience in Online Marketing and User Acquisition
1-3 years experience managing a team
Strong experience with user experience and landing page optimization tools such as SiteSpect
Strong web analytical skills with an inherent ability to find, understand and work with large amounts of data and apply qualitative skills towards online marketing.
Proficient in tools such as Omniture or Google Analytics
Strong attention to detail, ability to prioritize and work effectively in fast-paced environment
Must be flexible, independent and a quick learner.
Excellent communication skills and ability to work effectively across departments and teams
Must have media buying experience
Strong project management skills required
Proficiency in Microsoft Excel including knowledge of pivot tables and vlookup
Join our winning team and apply today!
Apply by submitting your resume and cover letter including salary history online at www.pchjobs.com or by emailing email@example.com .
This is a New York based position. Candidates must reside in the tri-state area.
PCH is an Equal Opportunity Employer
Publishers Clearing House - 8 months ago
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