Online Marketing Specialist (Contract)
Palo Alto Networks 13 reviews - Santa Clara, CA

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The Marketing Operations Specialist is primarily responsible for managing and executing paid search campaigns, optimizing the company’s digital properties for conversion, and providing operational support for marketing systems. This is an opportunity for somebody with a solid background in B2B campaign execution and marketing operations to expand their experience into PPC and social media campaigns.


Manage the full lifecycle of paid search campaigns (currently Google, Bing, and LinkedIn), including launch and maintenance, creative development, analytics, reporting, and optimization

Design, implement, and optimize global digital properties including landing pages and emails for conversions

Continuously identify, evaluate, and implement new techniques and tools to improve landing page conversion rates

Provide operational support of marketing infrastructure and triage production issues with IT

Manage day to day operations on social media properties and online media acquisition with Adwords, retargeting, and other networks

Manage vendor relationship as it pertains to PPC


Bachelors degree in marketing, business or computer science

Basic HTML and/or Dreamweaver

At least 3 years’ experience working in a B2B marketing ops position, producing emails and landing pages

Adwords certification or at least 2 years of Adwords/PPC

Previous experience with Google Analytics, marketing automation products (e.g. Eloqua),, and social media listening tools (e.g. Radian6)

Proven ability to think creatively to solve business problems


Location: Santa Clara, CA

Compensation: competitive salary and benefits

Hiring manager: Marketing Operations Manager

About this company
13 reviews
This is not your father's firewall. Palo Alto Networks offers enterprise-wide Internet security (including mobile) for the...