Online Marketing Specialist The Learning House, Inc. -
Louisville, KY
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The Learning House, Inc.
Online Marketing Specialist (Marketing)
Louisville, Kentucky
This job reports to the
Marketing Specialist .
Relocation is not provided and travel is not required.
This is a
Full-Time
position , working 1st Shift .
Number of Openings for this position:
2
Overview
The Learning House, Inc. helps colleges and universities reach their online education goals by helping create quality online programs that result in positive student learning experiences. We work with schools of various experience levels in online education to help them achieve their unique goals by providing our comprehensive solutions in eight core areas: Curriculum Development and Management, Faculty Training and Professional Development, Marketing and Lead Generation, Admissions and Enrollme The Learning House, Inc. helps colleges and universities reach their online education goals by helping create quality online programs that result in positive student learning experiences. We work with schools of various experience levels in online education to help them achieve their unique goals by providing our comprehensive solutions in eight core areas: Curriculum Development and Management, Faculty Training and Professional Development, Marketing and Lead Generation, Admissions and Enrollment Management, Student Retention, 24/7 Technical Support, Learning Management Systems, and Management and Consultation.
Job Skills/Requirements
The position will involve the development and optimization of every aspect of our paid and organic search strategy. This includes managing keyword research and bids, assisting in developing and implementing new SEO strategies, analyzing results, and reporting results to Management. You will be expected to hit the ground running and increase the companys web traffic and conversions.
Job Skills/Requirements
ESSENTIAL JOB RESPONSIBILITIES:
Establish marketing presence through SEO, SEM, interactive The position will involve the development and optimization of every aspect of our paid and organic search strategy. This includes managing keyword research and bids, assisting in developing and implementing new SEO strategies, analyzing results, and reporting results to Management. You will be expected to hit the ground running and increase the companys web traffic and conversions.
Job Skills/Requirements
ESSENTIAL JOB RESPONSIBILITIES:
Establish marketing presence through SEO, SEM, interactive marketing campaigns as well as social media, and mobile applications/marketing.
Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
Strategy development and provide and implement optimization recommendations.
Optimize landing pages for search engine quality score.
Document and communicate best practices in Search Engine Optimization
Proactively make strategic SEM campaign recommendations to management.
Compose and test ad copy to produce optimal click-through rates.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
Continually optimize pay-per-click campaigns in Google, MSN and other search engine marketing platforms.
Act as subject matter expert for analytics tools; provide SEM education to business unit and other internal departments.
Work closely with Marketing and IT teams to identify project areas and enhancements to tools that will lead to overall program improvements. Manage those projects through to completion.
Write/recommend copy for optimizing organic search campaigns.
Continually monitor the search landscape. Understand any changes in organic search algorithms of the most popular search engines and proactively lead changes for adherence to the changes.
EDUCATION
Desired: Bachelors degree or higher
Additional Information/Benefits
REQUIRED SKILLS:
Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment
Experience with keyword research, keyword research tools, and keyword selection
Excellent verbal, written, and presentation skills
Advanced knowledge of Excel
Excellent organizational skills and an ability to manage multiple simultaneous projects
Proficient in MS Office software - Word, Excel, Outlook and PowerPoint.
Experience with Google Keyword Tool External, Adwords, Webmaster Tools; Microsoft Adcenter a +plus
Excellent written and verbal communication with strong problem-solving ability.
Exceptional interpersonal skills.
Ability to work with minimal supervision in a team oriented environment.
Highly adaptable and efficient with a strong customer service focus.
Account management experience a plus
Education Requirements (All)
Masters Degree
Bachelor's Degree
Benefits:
Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Days, Paid Holidays, 401K/403b Plan
Screening Requirements:
Criminal Background Check
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