Online Merchandising Manager
Gaiam, Inc. - Boulder, CO

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Online Merchandising Manager

Core Accountabilities:
  • Partner with Merchandising to develop an online seasonal visual merchandising strategy.
  • Work collaboratively with the online marketing team and merchandising team to ensure appropriate marketing/product banners and content display is planned to maximize promotional plans.
  • Ownership of online merchandising catalog set up process, product categorization and product cross-sell.
  • Analyze the customer path to purchase and recommend and implement changes that enhance the experience and increase online conversion.
  • Manage advanced on-site search to deliver expected result, optimize experience and continually research and recommend new opportunities in the digital space.
  • Responsible for identifying sales opportunities from customer behavior, ratings and reviews, customer satisfaction surveys and feedback forms, and working with merchandising to showcase product effectively.
  • Responsible for executing support functions within the eCommerce platform, including but not limited to: promotion set up, catalog maintenance, gallery creation, site development testing/validation.
  • Drive conversion and sales by ensuring latest product is showcased effectively on site and sales patterns shared with genders to influence future buy quantities.
  • Review and analyze online competitor site merchandising, promotional execution and tactics, user experience, and product representation.

Essential Knowledge:
  • BA/BS Degree in Marketing, Merchandising or related area
  • Understanding of how consumers shop online and in what ways that differ from their in-store shopping experience and habits, to maximize online experience/conversion.
  • Understanding of online trends, tactics and current activity, as it relates to online/in-store.
  • Strong understanding of merchandising hierarchy.
  • Good knowledge of footwear industry.
  • Knowledge of visual merchandising within the retail sector.
  • Good knowledge of supply chain process.
  • Good knowledge of data mining tool.
  • Strong knowledge of business admin tool and business processes/operations.

Technical Skills:
  • Strong data analytical skill – must be able to assemble and interpret data, create summaries and deliver business insights.
  • Good merchandising skills.
  • Good planning skill.
  • Cross channel knowledge.
  • SEO knowledge.
  • Ability to collaborate within a team and with cross-functional partners.
  • Proficient in MS Work, Excel, PowerPoint.
  • Knowledge of HTML a plus.
  • Strong product/analytic skills.
  • Strong oral and written communication skills.

Successful Experience:
  • 2-4 years of retail/eCommerce merchandising experience.
  • Demonstrated ability to work in a fast paced, self-starter environment.
  • A proven track record in a merchandising or searchandising function.
  • eCommerce exposure.
  • Experience in working in a fast paced environment.
  • Proven achieved sales experience.

About this company
Founded in Boulder, Colorado in 1988, Gaiam is a provider of information, goods and services to customers who value the environment, a...