Online Store Manager
Golfsmith International Inc. - Austin, TX

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The Online Store Manager position is a critical piece of the eCommerce team at Golfsmith. The primary role of the Store Manager is to manage one of our online stores, oversee all online merchandising and ensure proper marketing is in place to drive category sales. This includes monitoring web traffic, sales, promotions, site enhancements and ownership of the online profitability for the store. This position will maintain a close working relationship with the Marketing, Merchandising, the Information Systems group and various 3 rd party providers.

Manage onsite merchandising and home page product placement

Review and present daily web metrics on site performance

Attend online marketing and merchandising meetings

Assist in planning of online marketing campaigns

Assist in maintaining accurate product content (including images, copy and promotions)

Assist in the development of additional non-product content, buyer guides, shopping aids, etc.

Support copy and content needs for marketing vehicles, including but not limited to email promotions to support the channel

Work closely with the online marketing team to drive traffic and conversion

Required Skills

Strong online marketing and business aptitude/experience required

Must have excellent written and verbal skills

Strong knowledge of online marketing activities including email and SEM/SEO

Must have working knowledge and experience with product meta data, catalogs and feeds

Must be well versed in online analytics and tracking

Working knowledge of HTML preferred

Extensive use and knowledge of Microsoft Word and Excel

Proven research and project management skills

Must be detail oriented and highly organized

Must demonstrate a knowledge of online retail standards and best practices

4 yr. college degree required, preferably in Marketing, Communications or an equivalent field

Required Experience

Must have 3+ years of online ecommerce experience preferably with a multi-channel retailer

Golfsmith International Inc. - 20 months ago - save job - copy to clipboard - block
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