Optimization Manager
Merkle Inc. - New York, NY

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We are looking for an analytically minded, Digital Media Optimization Manager for Merkle’s Digital Media Practice, which is responsible for display, video, and paid social media across devices. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach.

We are looking for smart, passionate and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.

Position Sumary:
The Optimization Manager is a mid-level role on our growing Optimization team, which drives delivery, optimization, and reporting for all ad campaigns. The Optimization team works very closely with the Digital Media Client Strategy and Management, Solutions, and Analytics teams, which together handle advertising on behalf of our clients. We’re looking for someone web-savvy and resourceful to join the Optimization team and help us be the ad serving and analytics experts for our company and our clients! The ideal candidate is an expert problem solver and data digger but also an expert communicator -- able to dive in to retrieve details and then discuss them in a human way.

Responsibilities include:
Launching and managing campaigns

Proactively working with Client Services to set-up campaigns according to customer objectives

Technical troubleshooting at all stages of the campaign process from implementation through execution and reporting

Manage the QA process for all campaigns as well as pixel implementation

Coordinate with Product and Engineering teams on ad server and trafficking platform feature enhancements

Day-to-day monitoring of campaign performance, and conducting performance analyses on a regular basis

Provide optimization recommendations based on the customer’s campaign objectives

Provide the highest quality client service support by addressing any campaign challenges with accuracy, efficiency, diligence, thoroughness, and professionalism

This position reports to the Sr. Director of Media Operations.

Required Skills

Merkle will consider Mid-Level candidates for this position.

2+ years experience working in online display media operations, experience in mobile is a plus

Bachelor’s degree from an accredited college or university

Experience with DFA

Strong experience in technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags

Well versed in the Microsoft Office suite specifically, Excel and Power Point

Ability to handle multiple projects and prioritize responsibilities

Ability to work efficiently in a fast-pace environment

High level of accuracy and attention to detail

Self-motivated, but also can work well in a team

Ability to proactively organize daily tasks and make your own to do list

Basic knowledge of HTML and keeping a blog (the "tech" side of blogging)

Familiarity with Google products like Docs, Calendar, AdSense, Analytics

Keen problem-solving and troubleshooting abilities

Drive, ability to manage details, meticulousness

Enthusiasm for the future of brand advertising on the web and building that future with us

Willingness to travel 10%

Required Experience