Outbound Marketing Specialist
ConnectWise - Tampa, FL

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Job Description:General Summary:
The ConnectWise Outbound Marketing Specialist is a high
profile position in the Marketing department that will
deliver successful outbound B2B email initiatives. The
successful candidate will be able to drive the vision
and execution for digital and email marketing within a
fluid and fast paced environment while working
collaboratively with a high-energy group of individuals.
This candidate will be dedicated to planning and
executing programs that will deliver qualified leads and
will work closely with the Product Management teams to
ensure that the email audience and the message are on
target with the prescribed strategy.

Responsibilities / Essential Duties:
  • Plan and develop effective email campaigns as directed
by the Product Management teams, the Digital Marketing
Manager and the CMO
  • Implement test and control tactics for outbound email
events that leverage analytics to improve existing lead
generation tactics and discover new list and audience
opportunities
  • Build, nurture, manage and maintain our internal
database of prospects and incorporate into the
ConnectWise database
  • Draw upon quantitative and analytical skills to
regularly monitor, report and make recommendations on
all email marketing activities and trends
  • Continually search for new creative ways of increasing
response and conversion rates for all email campaigns
  • Stay current on B2B email marketing tools, best
practices and how other organizations and companies are
utilizing email

Required Skills / Knowledge:
  • The ideal candidate will have an outgoing personality,
be detail oriented and be able to work well under
pressure
  • 2+ years’ experience in digital marketing
  • Strong analytical skills and experience with email
performance metrics and reporting
  • Hands-on experience with Eloqua, Marketo or another
email management software is strongly preferred
  • Understanding of email best practices and CAN-SPAM
legislation
  • Experience with HTML is strongly preferred
  • Proficient in use of latest versions of Microsoft
Word, Excel and Outlook
  • Candidate must have a genuine passion and interest in
understanding ConnectWise partners and prospects,
listening to feedback and creating new ways to reach
similar audiences online
  • Maturity to handle advising senior management on email
tactics and techniques, and ability to interact
effectively with multiple internal teams
  • High degree of organizational skill - requires the
ability to balance and prioritize a multitude of
requests, initiatives in various stages of completion

Education / Previous Experience:
  • Bachelor’s degree required (with background in
Business, Marketing, Online Marketing, Communications or
Advertising)

Expected Outcomes:
  • Under guidance, learn to utilize Eloqua, the
ConnectWise email management and marketing automation
software
  • Steadily increase number of leads through electronic
marketing initiatives
  • Develop and maintain annual electronic marketing
calendar and regularly deploy emails and nurture
campaigns
  • Learn and utilize the ConnectWise PSA product for
workflow management
  • Execute on email testing strategy, nurture campaigns
and in-house email campaigns

Work Conditions:
  • Professional office environment
  • Some travel required
The statements above are intended to describe the
general nature and level of work being performed by
people assigned to this job. Other duties may be
assigned as needed. Reasonable accommodations may be
made to enable individuals with disabilities to perform
the essential functions.
ConnectWise is an Equal Opportunity Employer.
% of Travel Required : 0-10%
Shift/Hours : First Shift (Day)

ConnectWise - 5 months ago - save job - copy to clipboard
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