The Choosing Wisely® campaign , an initiative of the ABIM Foundation launched in April 2012, provides resources for consumers and physicians to engage in important conversations about the overuse or misuse of medical tests and procedures that provide little benefit and in some cases harm. Consumer Reports is the lead “consumer communicator” in the campaign. This new grant-funded position is responsible for expanding the Choosing Wisely consumer communications program with a focus on outreach to physician groups and regional health collaboratives. The Outreach Manager works closely with the ABIM Foundation and its medical organization partners to engage and educate patients and integrate Consumer Reports resources in settings where physicians are putting the Choosing Wisely recommendations into practice.
Please note that this is a grant-funded position. This assignement is funded for two years with hiring occuring before April 15, 2013.
Advanced degree in public health, health policy, health communication, education, or law preferred. Requires 5+ years experience managing implementation of health-care programs at governmental agency or health department. Experience working and building coalitions with organizations with nationwide membership and outreach, including established network of influential contacts. Skill in developing promotional plans and public-education campaigns, including using evaluation feedback to revise and update program activities
Demonstrated leadership qualities such as conflict resolution and motivating others
Excellent teamwork skills, including ability to articulate and negotiate consensus with colleagues on a final vision of the project or core project goals, as well as a schedule of activities that the project team can agree to and follow
Excellent analytical and organizational skills, including proven ability to adapt to a dynamic project environment and manage multiple activities over time
Ability to communicate and negotiate effectively with a wide variety of individuals and organizations, internal to Consumer Reports and outside, including medical organizations, government, non-profit advocacy groups, and business groups
Demonstrated ability to write effectively for internal and external audiences
Demonstrated ability to speak effectively as a spokesperson for a major program initiative
Experience with strategic planning, communications planning and management, marketing and media relations
Physical Demands: Normal physical demands associated with working in an office environment and prolonged computer usage. Ability to travel.
Develop, refine, and implement a two-year outreach plan (2013-14), with specific goals, benchmarks and activities, based upon Consumer Reports’ commitment to a major new Robert Wood Johnson Foundation grant-funded project led by the ABIM Foundation, “Advancing the Choosing Wisely Campaign in Clinical Practices and Communities.”
Track overall implementation strategies and activities outlined in the grant.
Actively manage relevant components of Health Impact budget for Choosing Wisely outreach activities and make sure that suppliers are meeting obligations.
Obtain appropriate Consumer Reports, ABIM Foundation, specialty society, or other required sign-off on overall schedule of activities and deliverables.
Coordinate with ABIM Foundation and its other sub-grantees, e.g., specialty medical societies, regional health improvement collaboratives, health systems, and clinical communities, to integrate Consumer Reports’ consumer resources into their efforts to put Choosing Wisely into practice.
Collaborate with other sub-grantees on opportunities to educate patients to have better conversations with their physicians about appropriate use of tests, treatments, and procedures.
Work with Associate Director, Health Partner Development, to identify additional partner organizations through which Choosing Wisely content can reach consumers throughout the country—particularly those serving vulnerable adult populations—and contract with these organizations.
Approve and monitor partner relationships consistent with goals of Robert Wood Johnson Foundation, ABIM Foundation, and Consumer Reports policies.
Encourage and maintain strong working relationships with partner organizations, representing both Consumer Reports and Choosing Wisely in interactions. This work will include developing and maintaining, with help of other program staff, databases of supporting organizations and individuals. Follow up with regular communications about the project.
Serve as liaison with partner organizations, other consumer advocacy organizations, business and health advocacy organizations, executive and congressional branch groups and individuals, and internally within Consumer Reports.
Create and implement pilot projects to test innovative approaches to consumer/patient communications and outreach for Choosing Wisely including scalable infrastructure to support work in multiple channels.
Gather consumer/patient needs from partner organizations and collaborate with other team members to assess feasibility of and/or develop them (e.g., educational/promotional materials, messages, material in other languages, digital resources, outreach toolkits, etc.)
Coordinate regularly with other team members to make sure that outreach efforts with intermediaries are supported by other team members and that evaluation and social-marketing goals developed by others are met.
Develop and implement evaluation methods such as surveys of consumer attitudes, beliefs, and behaviors, message testing, and pilots of different types of communication strategies to assess the impact of Choosing Wisely on consumer experiences.
Track project progress and results, including quarterly internal reports for Consumer Reports and quarterly progress reports to ABIM Foundation grant administrator.
Consumers Reports is an Equal Opportunity Employer:
Consumer Reports does not discriminate in employment on the basis of race, color, creed, national origin, sex, sexual orientation, age, marital status, disability, religion, genetic information, citizenship or veteran status and any other category covered by applicable law. Applicants requiring reasonable accommodation in the application or interview process should notify a Consumer Reports Human Resources representative.
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