POS Development Manager
Red Bull North America, Inc. - Santa Monica, CA

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Job Number:
003683

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JOB TITLE: POS Development Manager

IMMEDIATE MANAGER

:

Director
of Trade Marketing

DIRECT
REPORTS

: Yes

PURPOSE OF THIS JOB

The POS Development Manager is responsible for all
aspects of POS management and innovation.
From item concept to in-store placement, the PDM owns all facets of the
process. The PDM will work closely with
Red Bull’s Global Trade Marketing team to ensure alignment while driving local
market needs. The PDM will also align
closely with Red Bull North America’s Operations, Brand Marketing and Field
Sales Force teams to ensure an efficient, premium and effective POS Portfolio.

MAJOR ACTIVITIES
TO ENSURE ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES

1.
Leads Red Bull Innovation in the Retail Environment

a.
Attends Industry Trade Shows to integrate new, cutting
edge solutions into RBNA POS Portfolio

b.
Leads RBNA POS Innovation team

i. Work
with RBNA HQ and BU stakeholders to identify team members

ii. Lead
quarterly POS Innovation workshops to deliver tangible innovations

iii. Position
Red Bull as an innovator in the mind of the Retailer, Consumer and Industry

c.
Deliver a minimum of 4 Retail Innovations from concept
to execution each year

2.
Own the RBNA POS Portfolio

a.
Proactively maintains, refreshes and improves Red Bull
portfolio

i. Leads
Bi-Annual POS Portfolio Analysis to identify key areas of need to keep all Red
Bull POS “best in class”

ii. Works
to optimize current portfolio of items to increase effectiveness and
functionality

b.
Collaborates with Field Sales Force and Key Accounts
Management to create custom POS solutions across all channels:

i. Grocery

ii. Convenience/Drug

iii. Mass
Merchandisers

iv. Club
Stores

v. All
Non Traditional Channels

c.
Creates briefs to guide agencies and suppliers on the
development of new POS items

i. Ensures
RBNA retains IP rights to all new creative developments

ii. Leads
inter-department project management of all POS items to deliver on time

1.
Communicates timelines and expectations to Field and
Distributor Network

2.
Creates and publishes internal and external
National/BU level In-store Calendar aligned with RBNA Brand Marketing

iii. Establishes
alignment with Global and National Key Stakeholders

iv. Areas
of development include visibility tools, temporary displays, metal racks and
cold equipment

3.
Establishes role as the ambassador of POS throughout
RBNA

a.
Becomes point person for the Field, Distributor
Network and in all details pertaining to POS Portfolio

b.
Develops communication strategy to announce all new
items with usage information

c.
Deliver tool kit to communicate all POS tools Ex. Off Premise
Tools Book, POS Suite Announcements

4.
Aligns with POS Management on Key Elements of BP
Process related to POS Items and Timing

a.
Delivers annual BP POS Item list aligned with RBNA
Operations for Field Sales Force POS Planning

b.
Contributes in the forecast process between the Field,
HQ Operations and Finance for demand planning and expense requirements

c.
Reviews forecast of POS items and suggests benchmark
volumes based on historic and analytical data in conjunction with POS Planning
and Usage Specialist

5.
Responsible for Management and Development of POS
Development Coordinator

6.
Ownership of Trade Marketing Department’s POS
Development Budget Allocation and Strategy

Qualifications

KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK
LIKE)

1. Drive innovation through Field Sales Force integration
and industry expertise

2. Manage and evolve POS Portfolio to constantly align
with key Sales and Marketing goals and initiatives

3. Clear communication of all POS tools and strategies to
Field Sales Force

4. Manage efficient delivery of all new POS items from
concept to in-store execution

5. Deliver 8+ custom POS solutions for top retailers

6. Refresh current general POS items innovative concepts
for each channel

7. Strategic analysis of Field POS Usage, Ordering and
Spend to continuously improve RBNA POS portfolio

8. Deliver annual POS Benchmarking survey to inform
short, medium and long term POS development strategy

9. Build POS Development bench strength through POS
Development Coordinator Management.

KNOWLEDGE, SKILLS AND EXPERIENCE

1.

5
years consumer goods industry experience with exposure to Point of Sale usage
or development

2. University – Bachelor’s Degree required

3. Travels 10-15%

4. Strong project management and planning skills

5. Exceptional communication
skills, including presenting and collaboration abilities

6. Creative mind, experience working with
Agencies or Production suppliers preferred

7. Must be proficient in Microsoft
Excel and PowerPoint

8. 2 Years Personnel Management
Experience

Red Bull North America, Inc. - 2 years ago - save job
About this company
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You don't have to twirl a red cape in front of this bull to get a charge out of it. Red Bull markets its eponymous energy drink around...