PPC / SEM Marketing Analyst
Corinthian Colleges, Inc. - Santa Ana, CA

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PPC / SEM Marketing Analyst-118131Description Seeking an experienced Search Engine / PPC Marketing Manager with a proven track record of success to join our SEM team. Your primary responsibility is to help us improve our online lead generation tactics using Google Adwords, Yahoo Search Center, MSN Ad Center, et al. You will strive to increase the quality of our leads while reducing our costs through smart bid management, regional targeting campaigns, A/B and Multivariate testing, developing lead-focused text ads, experimenting with new keyword sets, etc.General Duties:* Create, execute, and manage PPC campaigns to deliver quality leads for our campuses; this includes everything from idea conception to writing ad copy and launching the ad campaign.* Work on increasing our conversion rates, lowering our costs, and improving the quality of our leads* Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis * Stay abreas
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Our mission is to help students prepare for careers in demand or to advance in their chosen field. With more than 91,000 students as of June...