PR Specialist, Mainstream Media
Specialized Bicycle Components, Inc. - San Francisco Bay Area, CA

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Specialized seeks a PR and media professional to execute the domestic mainstream promotion of our brand and our products. Candidates must be dynamic, outgoing, versatile and be well versed in bicycles. Successful candidates must be able to authentically connect with our brand in order to tell our story effectively. We are looking for a self-starter who is a proactive go getter with lots of energy and horsepower, who works well under fire/pressure/deadlines and at times, with ambiguous guidelines. Candidates must also be willing to work long days at times, weekend events when necessary, who won’t leave until the job is complete. Can you hang in our paceline?

  • Regular phone, email and in-person interaction with the media
  • Tailor and deliver appropriate pitches (product, athletes, celebrities, etc.)
  • Timely delivery of product to press for review
  • Assist with planning and implementation of public relations strategy, including events
  • Manage editorial database
  • Creation of media kits
  • Regular pursuit of new contacts
  • Tracking and quantifying print and digital press coverage
  • Represent Specialized at various events, which will include weekends
  • Bachelor’s degree in communications
  • Five years professional PR and/or media experience
  • Direct experience in cycling industry is highly preferred
  • Excellent organization and communication skills
  • Detailed knowledge of mainstream media: the people, the processes and the protocols
  • Ability to see media opportunities and quickly capitalize on them
  • Excellent networking skills and the ability to interface with media and athletes professionally
  • Eagerness to nurture excitement about cycling in general and Specialized in particular
  • Ability to operate at a high level in an evolving and fast-paced environment
  • Excellent attention to detail and quality
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