Standard Motor Products Inc - Long Island City, NY

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Successful candidate will be responsible for the development and execution of product strategies for their assigned lines to include: new product development, product marketing, pricing, new product introductions, market research, Original Equipment (OE) research and product lifecycle management. In addition, you will partner with other internal departments in the engineering, design/development and the testing of new products, global sourcing, key account presentations, and trade events.

Responsibilities include:
  • Act as a category expert in your product categories
  • Define new product initiatives while optimizing the ongoing product line for maximum profitability, quality and integration within an innovation-driven platform
  • Define and develop 1-3 year product portfolio roadmaps
  • Deliver product introductions on-time and within budget, for assigned product lines
  • Develop and drive brand, product and line strategy
  • Develop pricing criteria for new product ideas to achieve planned market position and gross margin targets
  • Identify and develop new product opportunities
  • Lead a cross-functional team through all phases of the product design and development process, manufacturing and sourcing process through to product launch
  • Represent the “voice of customer" on product development teams to assure objectives are met
  • Collaborate with the marketing communication team on the consumer marketing strategy for assigned products including literature, advertising, product sales training and support materials
  • Contribute to new business development efforts, including new category and new channel assessment
  • Prepare Market Requirements Document and product specifications along with the product development / engineering team
  • Preparing accurate, up-to-date and concise reports and reviews on project schedules and cost analysis
  • Evaluate ideas and suggestions for new products, investigate market opportunities and effect on market for present products, and recommend the development of economically attractive products
  • Recommend specific and measurable Marketing objectives for product lines in terms of $ Sales, Gross Profits, and Market Share
  • Analysis and comparison of competitive performance and landscape in the market
  • Lead implementation of new product launches outlined in the product marketing plan
  • Partner with operations (forecasting & supply chain) and sales planning to ensure fill rate targets are achieved
  • Provide support to the marketing and domestic sales teams
  • Responsible for acquiring, updating, and comparison of company product performance vs. competitive performance, and competitive landscaping (pricing, features, applications, and innovation)
  • Monitor and report on competitive activity
  • Conduct Original Equipment (OE) Research

Key Competencies:
  • Strategic planning
  • Market trends analysis
  • Project Management
  • Good communication skills and ability to communicate with sales team/channel partners
  • Analysis of Market Demand, Market Share and Value Proposition of own products vs main competitors
  • Ability to guide product development to be in synchronization with the market trends
  • Manage and execute the introduction of new products thru the full product lifecycle
Minimum Requirements:
  • BA / BS degree in Engineering, Marketing, Product Development or Product Management
  • 5 to 7 years product management experience
  • Experience marketing tangible products through distributors and retailers
  • Strong mechanical acumen - Automotive is preferred

In compliance with Federal and State equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, marital status, or the presence of a non-job-related medical condition or handicap, sexual orientation, or citizenship status.

Standard Motor Products Inc - 2 years ago - save job
About this company
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Founded in 1919, Standard Motor Products is one of the top manufacturers and distributors of engine management and air conditioning...