Publishers Clearing House, PCH, headquartered in Port Washington, NY, is a multi-channel direct marketer of value based merchandise, magazines and promotional offers and a leading provider of digital “play and win” entertainment. PCH has an immediate opening for a Paid Search Manager. This position will be responsible for managing the user acquisition channels including performance-driven Paid Search, Real Time Bidding (RTB) and Affiliate.
Responsibilities will include:
Managing paid search/RTB/Affiliate campaign performance against company goal
Performance reporting with insights and optimization recommendations
Developing and continue expanding keyword lists, ad copy and landing pages
Track and manage budget spending and ROI
Explore and recommend new and innovative creative paid search solutions and tests
Bachelor’s Degree in Marketing or a related field
5-7 years of hands on experience in online marketing
Experience managing ROI driven paid search and affiliate
Strong web analytical skills, proficient with analytical tools such as Omniture or Google Analytics
Proficiency in Microsoft Excel required including pivot table and Vlookup
Must have strong project management skills
Must have media buying experience
Join our winning team and apply today!
Apply by submitting your resume and cover letter online at www.pchjobs.com or by emailing firstname.lastname@example.org
This is a New York based position; candidates must reside in the tri-state area
PCH is an Equal Opportunity Employer
Publishers Clearing House - 13 months ago
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