Reporting to the Director of Account Management, the Partner Enablement Manager provides strategic direction, a primary point of contact for partners and coordinates internal company resources in the name of growing partners’ business through digital marketing. The Partner Enablement Manager will learn and understand partners’ businesses, identify new opportunities for growing their business, and translate the opportunities into successful solutions. A successful Partner Enablement Manager will drive increased partner revenue, increased partner satisfaction, and help establish Lyris as a leader in Digital Marketing solutions to the Agency/Reseller channel.
Manage a portfolio of Lyris partner accounts
Ensure partners are enabled to support their client base on Lyris technology platforms
Ability to quickly understand, assess, and address partners' business challenges and prescribe account plans and consultative services – including, but not limited to, marketing creative, data optimization, and deliverability
Ensure partners are adhering to deliverability best practices and are compliant with industry regulations (CAN-SPAM, CASL, etc.), through analysis of marketing methodologies and foreseeing future needs/hurdles
Educate partners on email marketing best practices to support their client base successfully and reflect the Lyris brand as a market leader.
Develop strong relationships with partners to protect ongoing revenue stream and identify upsell/cross-sell opportunities
Collaborate with the Partner Sales organization to ensure seamless on-boarding of new partners to the partner program.
Work closely with internal departments such as Partner and Direct Sales, Deliverability, Professional Services, Consulting Services, and Customer Support to provide services required to meet partner program expectations
Enable partners to deliver account reviews and strategies to optimize their clients’ digital marketing return. This includes the ability to compare marketing performance through both a high-level and detailed guidance
Provide insight on partners’ needs to internal teams on a regular basis; represent their views, requirements, and experience throughout the organization. Understand their marketing needs as it pertains to the Lyris platform capabilities
Define success metrics and create dashboards to communicate program success
Coordinate and deliver train-the-trainer partner events
Work with Product Marketing to define the enablement requirements
Plan and execute enablement plans for product launches
Engage with the corporate curriculum development team on the design and release on new education offerings specifically geared towards the partner channel
Desired Skills & Experience:
3-5 years experience in online marketing (email, SEO/SEM, PPC)
Experience designing, creating and executing launch and partner programs
Understanding of tiered channel sales models
At least three years in program management in a global company
Self-directed, excellent verbal and written communication skills
Outstanding time management skills and strong business acumen
Proactive and initiative to get things done
Flexibility to work in a rapidly changing environment and less defined organization
Ability to work tactfully through challenging client issues
Lyris helps companies engage with their customers in relevant and meaningful ways; we transform digital marketing through the use of advanced technology and services that increase customer engagement, conversions and revenue at every opportunity.
Lyris uniquely combines a heritage of pioneering innovation with technology to help businesses achieve value across all their electronic marketing investments. By actively informing message flows with real-time customer data, Lyris empowers companies to manage the customer experience as it is taking place. With more than 15 years’ experience and tens of billions of digital messages processed by our systems, Lyris is continuously transforming the ways companies deliver value to their customers.
Lyris' high-performance, secure and flexible digital marketing platforms, Lyris ONE, Lyris HQ and Lyris ListManager (Lyris LM), radically improve digital marketing efficiency by providing automated message delivery, robust segmentation and integrated social, mobile, CRM and analytics. The Lyris portfolio is comprised of both in-the-cloud and on-premises solutions, combined with customer-focused services and support. Over 5,000 organizations worldwide are using our technology to manage their digital marketing programs.
Lyris - 2 years ago