Payer Channel Marketer, Director
Quest Diagnostics - Atlanta, GA

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The Journey Begins with you.

There's quite a distance between wondering and knowing. And for patients waiting for answers to important health questions, it's a road they want to travel as quickly as possible.

At Quest Diagnostics Incorporated, we understand urgency. But more than speed, we focus our energies on accuracy. Currently, we seek a Payer Channel Marketer, Director for the South & Southeast Region.

Responsibilities

Leads regional channel marketing efforts for key commercial and government payers, including the development of channel marketing strategies and tactics based on deep health insurance subject matter expertise . Serves as the subject matter expert on channel to GMs, regional marketers and upstream product managers to configure overall value proposition for effective value delivery in the channel and execution of health plan strategy in the region.

Responsibility Areas
• Channel Insight & Expertise ¿
Develop a strong level of insight into channel marketing and core business drivers; lead channel marketing primary and secondary market research, including distillation of channel data and analytics into channel insight ¿
Provide guidance on call point requirements and tactic prioritization for channel ¿
Consult on design of channel focused tactics at franchise level ¿
Provide voice of customer into the strategic planning process ¿
Have clear understanding of health plan industry trends and drivers as well as competitive landscape to inform strategic marketing initiatives locally and regionally ¿
Build influence and credibility via client management/consultation and effective application of analytics; help internal clients be good consumers of marketing ¿
Develop regional health reform strategy with focus on Medicare Advantage, ACOs and Health Exchanges to drive execution marketing opportunities to grow populations under collaborative agreement with health plan customers
• Channel marketing strategy and tactic development ¿
Design and develop impactful, regionally-focused channel marketing strategies and plans that market the Quest value proposition to the channel and delivers value across the full portfolio ¿
Develop regional strategic marketing plan for channel including incremental tactical programming recommendations and investment requirements to maximize opportunities and yield high ROI ¿
Collaborate with Regional Leadership (RVP, Regional HP AEs, Regional Marketing ) to design and execute on channel-specific strategies that maximize ROI
Critical Know How and Skill
• Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities; Strong project mgmt skills including management of agencies and vendors to ensure execution
• Demonstrated leadership over large scale marketing campaigns and initiatives that improved business results
Job Requirements
• Bachelor’s Degree, Business degree preferred
• 10 years payer industry experience; Minimum 6 years success in a marketing role
• Up to 50% business travel required
How To Apply
Please Log In or Register to Upload a Resume and complete the online Application. Because of the large number of applicants to job openings, Quest Diagnostics will only contact candidates to be interviewed.
Closing Statement
Quest Diagnostics has many career opportunities for individuals whose talent, initiative and dedication will complement our belief that the patient comes first and that values do matter. We work to earn our customers’ trust every day by providing the highest quality diagnostic information services in a professional, accessible and informative way. Our workforce is diverse and talented and believes in our vision: "Empowering Better Health with Diagnostic Insights."
[All requirements are subject to possible modifications to reasonably accommodate individuals with disabilities.]
Quest Diagnostics is an Equal Opportunity Employer (EEO).
*CB*

Quest Diagnostics - 12 months ago - save job
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Quest Diagnostics is testing its ability to be the world's leading clinical lab. The company performs diagnostics on some 146 million...