Performance Analyst
Initiative - Los Angeles, CA

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Initiative is a media, marketing and digital company. Defined by outstanding entrepreneurial talent, Initiative is a dynamic and flexible worldwide network, deeply connected to the people, cultures and communities we serve. Initiative is currently looking for a Performance Analyst.

Manage project details and work with vendors and partners to ensure results are delivered on time and within budget
Gather the data from the client and other external sources to support the analytics (not processing) and business intelligence dashboards
Drive data review, data quality control, data prep and the like to ensure accurate data sets and ultimately models and insights
Data analysis (trending, indexing, projecting)
Dashboard configuration and modification
Participate in identification, development and adoption of best practices
Using the company’s simulation tools, analyse various communication plans from a Performance (business results) perspective
Build presentation decks that effectively communicate actionable recommendations for the client

The successful candidate will have:
2-3 years work experience at an agency (account planning, strategic planning, consumer research, media research), a media company (e.g. AOL/Time Warner, CBS, Cable Network, etc. in marketing research) or at a client (market research) or similar experience
Proven working knowledge of media research principles, experience developing relevant target segmentations using syndicated and primary research methods
Proven knowledge of major media research and computer software programs (Nielsen IMS, etc.), knowledge of statistical methods or database management and marketing applications preferred

The successful candidate will be able to:
Manage application of critical tools used in the strategic and tactical development of media plans and execution, including targeting analyses, optimization analyses and accountability measures for current clients and new business pitches
Lead projects to address critical client marketing issues including: test marketing, consumer targeting, marketing budget allocation, integrated marketing, new media opportunities and assessing media/advertising effectiveness
Communicate complex methods and results in simple words that the average human can understand

The successful candidate will be:
detail oriented
a team player
fun to work with