IPG Media Brands - San Diego, CA

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The Media Planner is responsible for managing the daily activities on client accounts. This position enhances client relationships by providing effective leadership and excellent client service.

  • Manage the day-to-day planning and implementation activities for an account or group of accounts.
  • Develop and maintain working knowledge of all media plans.
  • Verify all authorizations and budgets.
  • Oversees Media Coordinator’s job duties and provides input to Media Supervisor on their performance.
  • Coordinate all Initiative efforts on behalf of the client including Buying and other specialized services.
  • Maintain responsive working relationship with client as well as with appropriate staff at client agencies and vendors.
  • Operate as Initiative‘s liaison with client’s advertising agency and other communication resources.
  • Maintain contact and rapport with media suppliers on an as-needed basis.
  • Compile and coordinate research data and media/marketing information, analyzes data and issues and reports information to clients.
  • Generate and maintain client masters.
  • Oversee electronic job orders, print insertions and manage quality controls.
  • Responsible for the collection of past due Account Receivables.

  • Bachelor degree in related field or equivalent work experience
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
  • 2 - 4 years experience in a jr. level account position at Initiative or an advertising/media agency
  • Proven leadership ability
  • 1+ years experience in managing or developing a staff preferred
  • 2+ years proven traditional planning skills and knowledge of research tools and resources