Press and Media Relations Manager
Americans for the Arts - Washington, DC

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COMPANY OVERVIEW

Americans for the Arts is the nation's leading nonprofit organization for advancing the arts in America. For over 50 years, we have been dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts.

ABOUT THE JOB

Do you enjoy.....

  • working collaboratively to develop story ideas with colleagues?
  • taking a leadership role in your organization’s external communications?
  • being creative and strategic in pitching stories to press as well as nontraditional media?


  • If your answer to any of these questions is YES, we have a full-time position (with GREAT benefits) for you.

    The Press and Media Relations Manager is the organization’s liaison to the press, media, and designated strategic partners for visibility and external communications. Reporting to the Senior Director of Marketing and Communications, the Manager develops and implements communications strategies to optimize press coverage, visibility, and impact of Americans for the Arts programs, services, and events. The Manager works closely with staff not only in handling day-to-day media relations for the organization, such as press inquiries and story placement, but also in developing and pitching stories, building relationships with key reporters, producers, bloggers, editors, and other media professionals.

    WHAT YOU’LL DO

    Press and PR
    • Manage day-to-day PR operations and develop media communications for the organization’s programs, advocacy efforts, events, and other campaigns.
    • Write, edit, and distribute targeted press releases and/or media alerts for key programs, events, and campaigns with Meltwater News online tool and then repurpose this information for the organization’s website and other channels.
    • Respond to media inquiries in a timely manner, exercising good independent judgment and discretion at all times.
    • Build and maintain relationships with key media, reporters, producers, bloggers, and other media professionals. Develop relationships with these national and regional press contacts to ensure the company’s brand awaremeness.
    • Develop and distribute monthly placement of op-ed pieces and letters to the editor for publications throughout the nation.
    • Work with Executive Office to manage and schedule monthly Huffington Post blogs and other communications on timely and sensitive topics.
    • Coordinate with Executive Office to track President and CEOs travel, activities, and speaking engagements to identify their significance and convey relevant stories to media outlets, organizational web holdings, strategic partners, and members of the marketing and communications staff.
    • Track media hits, maintain press clippings file, and produce regular analysis reports and increase press hits by at least 10% annually.
    • Routinely update online press rooms and AFTA news on various Americans for the Arts websites.
    • Plan press conferences and media events when needed and develop press kits and other external communication collateral as necessary. Represent organization at events where media is in attendance as needed and evaluate event success, identify opportunities for improvements, and report back recommendations in an event recap.
    • Manage outside PR consultant(s) as needed.

    Creative Pitching and Storytelling
    • Work with staff across the organization to identify engaging story ideas that can be pitched to print, web, television, radio, and other communications channels.
    • Leverage communications channels of our strategic partners to obtain coverage in their printed and online newsletters, magazines, and journals.
    • Create and maintain pitches calendar that tracks the success of placing stories in both traditional and non-traditional media channels.
    • Explore and utilize non mainstream outlets such as blogs and social media for placement of Americans for the Arts stories to reach a wider press and public audience.

    Leadership
    • Work as a leader in the Marketing, Communications, and Technology team to ensure coordinated messaging, storytelling, and branding for Americans for the Arts.
    • Develop an annual written public relations and media plan that advances the mission and goals of the organization working closely with staff across the organization.
    • Prepare staff for media interviews by providing written statements and talking points on organizational positions.
    • Research and develop strategic media partnerships that strengthen the organization’s goals including article/ad placement and greater visibility.
    • Research, analyze, and interpret information (web stats, press hits, etc.) to make strategic media and PR recommendations based on those analyses and evaluate and revise existing practices.
    • Work with staff to leverage web platforms and social networking outlets to support overarching communications goals utilizing latest content distribution and syndication channels (RSS/XML/Atom, social media, multi-media, etc.).

    YOUR LEADERSHIP SKILLS
    • Support the mission and vision of Americans for the Arts by championing and inspiring the use of new technologies and innovative communications tools.
    • Teach and guide staff about additional ways to get their message out beyond traditional press and media sources.

    OTHER SKILLS YOU’LL HAVE
    • Bachelor’s degree in communications, journalism, or marketing required
    • Three to five years editorial/media relations experience
    • An interest or background in the arts is preferred
    • Ability to handle multiple tasks simultaneously
    • Ability to maintain good interpersonal relationships
    • Excellent written and oral communications skills, including proven experience in writing press releases, letters to the editor/op-eds, and articles/stories
    • Experience placing op-ed pieces and press materials in national and regional media
    • Strong organizational skills and attention to detail
    • Strong writing, editing, and proofreading skills
    • Demonstrated leadership ability
    • Excellent collaboration skills and the ability to achieve success with both internal and external partners
    • Ability to coach and support senior leaders as spokespersons
    • PC skills required include MS Word, Outlook, Excel, PowerPoint
    • Experience with social media tools/emerging media and media distribution/tracking databases, such as Meltwater News
    • Some travel required
    • A positive attitude and an earnest interest in providing good customer service to our members and partners
    • A commitment to advancing the arts in America

    EXPERIENCE WE’D LIKE TO HEAR ABOUT
    • Active participation in the blogosphere and web 2.0 communities
    • Experience working for a non-profit cause based organization
    • Your work in a fast-moving workplace collaborating with creative and demanding colleagues who are always working towards greater innovation

    BENEFITS AND PERKS
    • Casual Fridays
    • Twelve days paid vacation first two years of employment, 15 days in third year and 20 days in fifth year and beyond with the ability to carryover your full years vacation to the following year
    • Twelve sick days per year with the ability to maintain up to 20 days in your accrual balance
    • Three personal days per year
    • Individual HMO health insurance, dental and optical paid by the organization with option to upgrade to a PPO or add dependents
    • Healthcare, Dependent Care and Transportation pre-tax flexible spending accounts
    • Retirement plan with 2% employer matching contribution after one (1) month of service and 5% after one (1) year of service
    • 80+ colleagues passionate about making the arts available and accessible to all Americans

    TO APPLY

    Visit our website at http://www.artsusa.org/careers and choose the job you want to apply for. Follow the instructions to submit your application online.

    Please include examples of work (web links) showcasing your ability to take projects from idea to completion. When submitting examples from a project involving a team of developers and strategists please explain your responsibilities and contributions.

    Or mail your resume and cover letter to:

    Americans for the Arts

    Attn: HR

    1000 Vermont Avenue, NW, 6 th Floor

    Washington, DC 20005