Product Marketing Specialist
Brady Corporation - Branford, CT

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Product Marketing Specialist (
Job Number: P2392207082013 )

Position Title: Product Marketing Specialist

Position Location: Branfoed, CT

Position Summary:

This position is responsible for managing and producing product content for all marketing channels, and ensuring that the products are orderable in each channel and that customers have enough information to make a buying decision. In additon responbile for organic product findability - in the catalog, via on page SEO and internal search.

Position Requirements:
  • Excellent copywritting and editing
  • Time and priority management - strong abilty to multi task
  • Bachelor's degree or equivalent business expericance
  • Three to five years business experience
  • Resourcefulness in solving problems, strong organzational skills and keen attention to detail
  • Excellent interpersonal skills
  • Proficient in Microsoft Office Suite
Position Duties and Responsibilities:
  • Ownership of marketing assigned product line across channels (and brands) to effectively launch new products and grow revenue in existing lines
  • Complete, accurate product data and content that provides all the information necessary for a customer to puchase, across all channels
  • Executing on site SEO strategy for assigned product category, this includes product pages and additional content
  • Creation of catalog sections to meet product, revenue and customer expectations
  • Social Media content creation for SEO
  • Internal product search optimization - under guidance of digital team
  • Exectuion of product key word SEO strategy
  • Communicate improvments to on line customer expericance
  • Direct SEO/content support team in Manila
  • Continualy review product presenatations to maximize customer satisfaction in print and online
  • Engages in creative idea generation with PM's, Marcom and Digital to promote products and brands
  • Management of sample program for assigned catagories
  • Co-development of email campaigns with MarCom Team
  • Responsible to reinforce the corporate brand and image in all communications
Company Overview:

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2012 employed approximately 6,900 people at operations in the Americas, EMEA and Asia-Pacific. Brady’s fiscal 2012 sales were approximately $1.32 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC.

About this company
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Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and...