The Product Line Manager (PLM) supports the Director in all areas of the product creation process including: business planning, design briefs, and execution of the seasonal product creation calendar from concept to market for the Sperry Top-Sider kids division. The Product Line Manager plays a key role in the tactical day-to-day operations of the Product team. The person in this role is also the communications hub for this category and will be a key liaison within Stride Rite Children's Group Design, Development, Merchandising, Sourcing, Sales, and Marketing.
Lead the product creation and business planning process from concept to market
Conduct regular marketplace analysis focusing on brand's direct competition to include local shopping and documenting competitive branded and unbranded distribution and price points
Ability to assess trends and translate into product creation. Must have ability to clearly convey insights to the broader team and to incorporate key findings into product offering
Thorough understanding of category's business: historical volume, current plan, future plan, financial goals, ability to objectively analyze successes and failures and opportunities
Create and maintain the category development plan: seasonal product briefs, workload document, competitive overview, costing model, sku analysis, and volume analysis
Establish strong relationships with sales team and retailers to maintain on-going communication regarding market dynamics specifically category performance and competitive performance
Represent category at key meetings, provide critical information, follow-up on specific issues
Bachelor's degree with 5+ years of product experience
Footwear experience preferred, but candidates with apparel, accessories, product, buying or merchandising backgrounds will also be considered.
Candidate must have strong presentation skills and be able to communicate their ideas and products to both internal and external partners.
Must have a strong work ethic and enjoy working interactively with various disciplines
Strong written and verbal communication skills
Strong organization skills and can work independently, have a positive attitude, is versatile and flexible, and enjoys working on variety of projects and shifting gears midstream
Computer literate: Excel, Word, PowerPoint.
Domestic travel to work with retailers, licensors, and attend trade shows. Candidate is required to travel to Asia once per season (2 times/year) for seasonal development trips.
Collective Brands - 17 months ago