Product Manager, Brand Management, Product Marketing, Videogames Industry
Wimmer Solutions - Seattle, WA

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Job ID: 15529 Job Description Our Client is looking for a Product Manager to join their team. In this role you will lead the ongoing operation of a franchise and will work collaboratively with all departments including development, production, PR, creative services, sales, billing, community relations, and customer service to plan and execute product and business strategies. Responsibilities include managing the entire product lifecycle beginning with definition of the brand, management of product features, managing pre-launch marketing, collaborating with PR and community, as well as ownership of launch and post-launch acquisition and retention programs and activities.This position requires previous marketing experience, preferably within the video game and/or the massively multiplayer online gaming space. Job Responsibilities
Consumer & Competitive Insight: Analyze consumer trends and behavior to advise business model planning; includes conducting market research on target audiences
Metrics Development and Analysis: Manage development, test, deploy and maintain of appropriate metrics; analyze and deliver sales traffic and conversion data resulting in appropriate adjustments to maximize results
Product Planning & Management: Contribute to marketing aspects of the business plan, including forecasting, launch timing, lifecycle planning; also includes creation of foundational product positioning and messaging to guide the marketing of the franchise
Pricing and Promotion: Recommend optimal release dates and pricing for new content and services along with compelling messaging to the franchise audience
Go-To-Market Execution: Coordinate with Publishing team (public relations, online community relations, web content, advertising, creative services, sales, events, channel marketing) to execute the ongoing promotional marketing plans
Work closely with development, PR, creative services, sales, billing, community relations, and customer service teams to execute marketing programs and drive the game business
Create and execute quantifiable programs that increase sales and player activity
Create marketing plans, including strategy and tactics, for product launches, early lifecycle and late lifecycle of products
Drive direct email marketing efforts and CRM activities
Manage other various marketing programs such as pricing incentives, referral programs, rewards programs, and game related transactions
Work with online community relations to develop community contests, events and promotions
Manage internal and external resources (including agencies, media, licensees, etc.) to implement marketing programs throughout life cycle of products
Manage media planning, creative execution and effectiveness tracking of game advertising
Work with sales to drive retail marketing programs
Report to Director of Product Management
Job Requirements
Bachelors Degree
5+ years of experience in one of the following disciplines: product management, brand management, product marketing
Videogame industry experience is preferred
Solid, ROI-oriented manager combined with sound business judgment
Ability to prioritize simultaneous high priority items successfully
Ability to bring structure & innovative solutions to ill-defined problems
Successful track record in developing, managing and delivering against business objectives
Experience delivering data-driven results, analysis, and application of findings
Creative thinker who can combine marketing ideas with detailed game knowledge
An aggressive, dedicated team player who can motivate others around him/her
Experience directly managing teams across disciplines (production & community resources primarily)
Experience driving to results using influence management within organizations
Proactive and possessing very strong work ethic
Strong, proven communication, management and organizational skills
Strong passion for videogames demonstrated by deep knowledge of particular videogame property

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