Product Manager, Light Duty
Firestone Industrial Products - Meridian Hills, IN

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This position will be responsible for establishing and directing marketing strategies globally including key items of differentiation and channels of distribution. Manage and monitor the implementation of the strategies, both within the Marketing Department and throughout the division. The ultimate goal is to maximize profitability, market share and the image of the brand and the Company.

Specific duties include:
Product Management
Managing the product life cycle from strategic planning through obsolescence
Managing marketing initiatives for brand awareness including trade shows, website, social media, literature, POP materials and events/company functions as it relates to responsible channels/products
Utilizing market and competitive data to analyze market trends, forecast market shifts, and plan/develop current and new product strategies to optimize sales and market share
Working closely with Sales in developing sales promotion programs needed to support sales and profit objectives
Assisting in setting priorities for engineering projects
Coordinating pricing policy with Pricing Analyst in regards to maintaining a competitive and profitable position in the market
Advertising/Media
Managing outside marketing resource to develop and implement advertising and media plans
Track ROI of marketing communication programs
Market Research and Analysis
Performing market and competitor research using both external and internal sources
Compiling and disseminating market and competitor data throughout the organization
Budgets
Recommending budget to support channels/programs
Managing and maximizing the marketing budget for the responsible sales channels/products
Providing Market data and direction to the Sales groups for the development of company budgets
Requirements

This position requires a bachelor's degree in Business, Engineering or a relate field, including at least 6-8 years of experience in an engineering, technical sales, marketing or sales function.

Bridgestone/Firestone - 23 months ago - save job - block
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