Develop the strategy and roadmap to grow and manage the Victory & Indian Motorcycle accessory businesses aligned with the Motorcycle team. Lead global product planning, product life cycle management, business reviews; champion market research & consumer insights, pricing & profit plans. Drive organizational alignment through PDP and develop the team. A key member of the division’s team that works together to build a successful business for Polaris by maximizing talent, innovation, product quality & profitability.
ESSENTIAL DUTIES AND RESPONSIBILITIES
o Deliver P&L results. Responsible for accessory revenue, gross margins, operating expenses and inventory. Guides team to develop and recommend attachment rate targets, sales volume, pricing and profit margin forecasts.
o Leads global long range product plans and aligns organization through highly integrated planning & process integration; LRPP, integrated PDP reviews, design, test & validation rigor, PLM.
o Champions consumer insights, product / idea generation & planning. Analyzes market data, competitive activity, demographic & lifestyle trends to identify market opportunities that align with the strategic objectives of the business.
o Develops strategic roadmap for new, innovative & signature accessories that support the target customer and enhance the product ownership and lifestyle experience.
o Communicates & collaborates with engineering and product development teams to ensure timely and effective accessory product development and product changes aligned with whole goods product development.
o Manages and develops the team; attracts, retains and promotes top talent.
o Manages relationships and processes with suppliers and engineering to ensure cost competitiveness, timely delivery, supply and orders to customers (dealers & consumers).
o Tracks technology development, industrial design and competitive product development trends to foster innovation, identify future opportunities and competitive threats.
o Identifies new opportunities for further expansion of the PG&A division in new segments via organic development, strategic alliances/partnerships and acquisitions.
o Represents division and company as spokesperson on occasion; attends various industry events including trade association meetings.
SKILLS AND KNOWLEDGE
o Bachelors Degree or equivalent required. MBA a plus.
o 8-10 years relevant brand, marketing and/or product development experience with at least 3 years managing people. Motorcycle enthusiast or experience preferred.
o Strong project management and analytical skills. Knowledge and experience with quantitative and qualitative market research tools. Strong customer, brand and channel experience.
o Excellent presentations skills. Ability to present to and persuade a wide range of audiences from Polaris Senior Management, to members of the press to dealers,
o Cross-functional influencing capabilities, able to work well across and up and down the organization. Strong communication and interpersonal skills.
o Knowledge of quantitative & qualitative market research tools and techniques. Strong customer focus.
o Must be able to use product competently. Extensive knowledge of powersports and/or automotive-like products a plus.
o Standard office environment. Regular trips to key suppliers, Polaris engineering and manufacturing facilities.
o Some travel (primarily throughout US & Canada, occasionally overseas).
Polaris Industries - 18 months ago
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