Reporting to Director, Marketing, this role is accountable for the achievement of key marketing functional goals at a product line level. Influences the development and drives the execution of functional or product line plans; contributes to worldwide product planning and strategy; serves on GPDS and/or other New Product Development Core Team(s); manages marketing expense budget driving top line sales performance; influences within work area/ department/ function; provides significant input into product line-related business decisions and resource planning; plays critical role in key projects/ initiatives, often leading project/ initiative teams, including marketing core team member on product development core team. Demonstrates marketing expertise through specific and advanced set of skills and knowledge, e.g. branding, product development, forecasting.
Manages all aspects of product marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix. Develops product positioning and messaging.
Participates as a Marketing Core Team Member on cross-functional core teams including GPDS projects and programs, delivering the marketing leadership and support needed to the relevant projects.
Demand generation: Manages drivers of demand for assigned product line(s) such as pricing strategy, channel strategy, promotions and product mix. Conceives and develops innovative marketing strategies and programs to drive demand.
Sales enablement: Communicates value proposition of the products to sales team and develops sales tools that support selling process. Ability to understand and translate technical capabilities into benefits is crucial to drive revenue growth.
Product launch: Plans the launch of new products and releases and manages the cross-functional implementation of the plan.
Market intelligence: Develops expertise on customer buying criteria; market segmentation, competition to create strategies to win in the market.
Establishes and maintains a strong competitive position through strategic and tactical identification of marketing opportunities.
Job Specific Requirements:
20-30% travel (domestic & international)
Required Knowledge and Experience
Typically requires a B.S. in a Life Sciences discipline, or equivalent combination of education and experience. Master's degree, Ph.D. in related scientific discipline and/or MBA preferred.
Minimum of 4 years of experience in a related technical function, preferably in immunology or a related life sciences category.
Minimum of 3 years of business experience, preferably in a biotechnology or life sciences industry. Business experience may include marketing, sales, sales training, business development or other related function.
Minimum 2 years in product and/or market management. Experience and demonstrated track record in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.
Requires a general knowledge of the Life Sciences market as well as the sales, operations, and marketing functions. Scientific and technical knowledge with the ability to develop and review technical product specifications and applications development plans based on customer needs is key. Specific understanding of immunology and flow cytometry preferred.
Effective skills in areas of interpersonal, oral and written communication, organization, prioritization and planning, goal setting, analytical and problem solving.
Results-oriented, capable of managing and driving the completion of multiple competing projects.
Requires the ability to develop comprehensive business cases with detailed financial analysis
Experience presenting to senior level leadership is required.
Prior experience with stage-gate product development preferred.