Develop long-term marketing plans and prepare annual marketing plans for assigned product lines.
Develop short-term product marketing programs to obtain business in line with product sales forecasts and profit goals
Manage product prices, terms of sale and discounts recognizing objectives and competition
Provide Market Research with market demand projections to guide the preparation of forecasts
Work with Operations to ensure needed product supply at lowest possible product cost with maintaining quality
Lead new product development planning and projects as marketing member of cross-functional team
Provide Program Manager with information to guide promotional activities of branch sales personnel
Develop and present sales training programs for company sales reps and distributor personnel seminars
Develop a personal expertise on assigned product markets including a complete intelligence file on competitors’ products, pricing, field activity, customer service channels of distribution and end user preferences
Approve manufacture and establish prices for modified products as requested by branch sales offices
Review and approve engineering change requests to products
Develop plans for introducing and discontinuing products in line with marketing group’s long-range market objectives
Coordinate development of effective packaging, advertising, sales and incentive programs, etc.
Provide Product Engineering with market preference and trends on products considered for development or redesign
Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences
Provide Materials operations with information on specific changes in product demand
Ensure preparation and distribution of product bulletins, installation instructions, technical publications, etc.
Coordinate interpretation of plumbing codes and distribution to field sales organization
BS/BA - Marketing or Business required: MBA/MS preferred
Minimum four years experience in product management in a related industry with strong track record of results
Experience with new product development and a strong analytical background
Must be able to work in the US without sponsorship
PulseJobs.net - 23 months ago
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