Come shape the strategic vision at YP.com. YP Holdings ("YP") is one of the largest local search, media and advertising companies in North America. YP.com generated approximately $3.3B in revenue in 2011, and there is a controlling interest in YP by an affiliate of Cerberus Capital Management, L.P. We currently have an opportunity for a "Product Manager " in our Glendale, CA, office. Join our dedicated and talented team of individuals all focused on creating the best products in the marketplace.
Join our dedicated and talented team of individuals all focused on creating the best products and services in the marketplace. We currently have an opportunity for an experienced "Product Manager" in our Glendale, CA office.
One of the key marketing services we offer our larger SMB customers is management of their search engine marketing campaigns. The SearchPro business is a boutique-style service uniquely tailored to local businesses that spend more than $100,000 annually on search engine marketing. Whether our customers are prestigious law firms, large local plumbing companies, or financial services firms, our team is responsible for understanding these diverse market segments and collaborating with our sales force to plan, build, and optimize effective large-scale search engine marketing campaigns while also positioning, designing, communicating, and evangelizing the SearchPro business, ultimately driving increased customer acquisition, retention, and revenue. As a Product Manager for SearchPro, your responsibilities will include a broad blend of product management, channel marketing, marketing communications, messaging, and market research.
: Evolve the SearchPro account management function, so that it is best in class and delights our customers, who expect white-glove treatment
: Build a world-class customer experience by defining and rolling out clear lines of communication among customers, salespeople, account managers, and campaign managers
: Translate complex data sets into actionable insights for customers and campaign managers to be able to continually alter their search engine marketing budgets and strategies
: Be an expert in search engine marketing, tools, software, techniques, processes, and strategies
: Define market requirements and product attributes that differentiate the SearchPro business in the market
: Effectively communicate the value proposition of SearchPro to the sales team and develop the sales tools that support the selling process
: Lead market and product planning, pilots and launches of new products services and manage the cross-functional implementation of the plan
: Evaluate, recommend and implement product enhancements, business strategies, search engine optimizations, and new product concepts based on market/industry demand.
: BA/BS in a business, computer science, or related field.
: 5+ years' experience with search engine marketing tools, services, technologies, software, and strategies
: 5+ years' experience successfully marketing new internet products. Experience with desktop and mobile website products a plus.
: Experience marketing products to small and medium-sized businesses (SMBs).
: Excellent communication and presentation skills.
: Strong analytical and creative problem-solving skills.
: Ability to work under pressure, meet deadlines and prioritize multiple projects simultaneously
We offer competitive salaries, excellent benefits including a matching 401(k), bonuses, and a casual yet high-energy work environment. Send us your resume today.
YP LLC is an Affirmative Action/Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V.
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