Product Marketing Coordinator
Ceridian - Minneapolis, MN

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Come work with great people and be challenged to reach your potential at Ceridian. We depend on highly skilled and enthusiastic achievers like you to provide innovative solutions for thousands of companies and twenty five million employees worldwide. By fostering values that promote freedom, flexibility and creativity we encourage professional growth and offer rewarding career opportunities. Ceridian provides comprehensive benefits, effective your first day of employment. Benefits include medical, dental, vision, 401K with match, paid time off as well as a host of other world class benefits. Innovate, lead, and grow by doing what you love to do at Ceridian.

Ceridian Corporation is a leading business services company that uses reality-based KnowHow to help companies maximize the power of their people, lower their costs and focus on what they do best. Providing a full portfolio of services from human resources, payroll and payment solutions to benefits and health and productivity services, Ceridian helps organizations maximize their human, financial and technology resources.

Job Summary

The Product Marketing Coordinator will partner with product managers to develop solution-oriented marketing campaigns and promotions to drive sales pipeline with qualified leads developing into wins. Working under the direction of a product marketing director, the junior product marketing manager will identify target markets, create plans for marketing campaigns and promotions, and lead development of a messaging document with key stakeholders. This role will work closely with other operational areas within marketing including marketing communications, web marketing, field marketing and demand generation marketing. Messaging will be incorporated into assets including collateral, email, direct mail, battle cards, PowerPoint, and briefs/white papers as fulfillment for campaign execution.

Work as a part of the marketing team to develop strongly differentiated product solution positioning and messaging to support sales efforts through creation and execution of lead generation and promotional campaigns

Collaborate on the execution of outbound marketing strategies to improve awareness, share of voice, sales pipeline and market position

Develop solution-oriented sales enablement tools and training for field sales force and reseller partners

Identify and understand competitive product offerings to help develop and distribute relevant information and competitive intelligence to Sales, Product Management, and Channel Partners

Interacts with product management and key stakeholders to guide, coordinate and execute strategic marketing messages through a variety of formats (print, online) and other tools as required to effectively communicate with external audiences, including customers, partners and prospects

Actively participates in brainstorming with other members of the marketing group to generate creative campaign strategies and tactics for new product launches and product enhancements

Bachelors Degree in Marketing or related field

1 - 2 years of product marketing experience or the equivalent combination of education and experience.

Excellent writing proficiency, strong creativity in message development and presentation skill

Experience and/or knowledge of HR, payroll, tax technology and solutions

Ability to translate complex product information into a compelling business value proposition

Excellent organizational skills, attention to detail, and the ability to prioritize a high volume of projects

Ability to work across the organization, build partnerships and foster a collaborative work environment

Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple projects

High level of self-motivation and the ability to work independently without constant supervision

Advanced ability to use Microsoft Office Suite (Outlook, Word, PowerPoint), SharePoint, Adobe Suite and Internet browsers to research and develop programs

We thank all interested candidates however only those selected for interviews will be contacted.

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