YuMe is looking for a Sr. Product Marketing Manager, Industry Solutions (PMM) for our Connected Audience Network. This PMM will own all outbound positioning and sales support for the largest part of the YuMe business. You will work very closely with the Product team to understand all the features and functions of our products and services. You will also work very closely with the sales team to understand all the sales tools they need to sell more effectively to advertisers and agencies while developing industry-specific solutions to meet the needs of various industry verticals. The PMM will also be the expert on the competitive landscape and how we should be positioning to differentiate in the video advertising marketplace. Sr.PMM will report to the Director of Product Marketing.
Key Responsibilities, Skills, and Characteristics:
Able to create a power point presentation to explain anything to anyone, including family members.
Are motivated when key product value propositions are questioned.
From your perspective whitepapers and datasheets are functional works of art that you love to re-work and create from a blank sheet.
Customer case studies make you smile, while reference-able customers might draw a tear.
Competition fuels your fire – winning is great and losing is motivational.
Good understanding of the digital advertising landscape and technologies, and any experience with TV advertising is a major bonus.
Any and all feedback from sales team is always welcome.
Fall more on the Benefit end of the Feature-Function-Benefit spectrum – technology is good, but business benefit is what rules.
Constantly segmenting the market in search of new opportunities.
6 years minimum in product management, marketing or solution selling
4 years minimum in media/advertising/video business
4 years minimum in technology company
Excellent PowerPoint kung fu – best in the company – and an Excel contender
BS/MS/MBA in business related degree