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Job Title: Product Marketing Manager - Infusion Disposables
Job Family Group (Function): Marketing
Job Family: Marketing and Product Mgmt
We are building a world class marketing team based in Vernon Hills, Illinois. We have an open product marketing manager position supporting infusion therapy disposable products.
Marketing and Product Management is responsible for defining the market strategy, including product offering, pricing, positioning, distribution and promotion to drive the overall success of the business.
The positions will work with the internal functional leaders/areas across our Infusion Disposables business. The focus for these positions is to drive awareness and usage of our products through evidence-based marketing programs. In addition, forecasting, lifecycle management and innovation within the portfolio are key responsibilities.
What is expected of you for success in your role:
Maximize market exposure to further industry leading position.
Identify target customer segments and develop compelling value propositions to meet the needs of each segment and comply with legal and regulatory requirements.
Establish strategic and tactical go-to-market/campaign plans, including product-level positioning and messaging to be used by sales and marketing.
Develop appropriate sales and partner training materials, collateral, guides and tutorials as needed.
Provide knowledge and expertise across the full marketing mix, including advertising, direct marketing, digital, tradeshows, public relations, scientific communications and other communications channels.
Develop key opinion leader relationships and advocacy through evidence-based communication and education.
Identify needs/opportunities to generate and communicate new evidence in support of the safety and efficacy our products.
Minimum of 3 years of product marketing experience, preferably in the infusion therapy area.
Experience working with key opinion leaders in a targeted industry. Ability to work cross-functionally and influence beyond your direct control.
Ability to prioritize and multi-task in a fast-paced, high-growth environment.
Outstanding written and verbal presentation skills.
Exceptional organizational and creative skills.
High integrity and ethics.
Ability to travel (up to 30%).
Bachelor’s degree required. MBA or advanced degree preferred.
Vernon Hills, IL
CareFusion Corporation - 7 months ago