Overall, the position of PlayStation Network Product Marketing Manager is expected to partner with the organization to create, analyze and recommend business opportunities that elevate the PlayStation Network business. Responsibilities include:
Analyze, forecast and recommend key business opportunities related to the PlayStation Network business.
Forecast SKU revenue plans to achieve business plan objectives using internal and external metrics as applicable. Drive and support a robust forecasting process, with risks and sensitivities and underlying assumptions identified.
Complete business cases and ad-hoc analyses, such as strategic entertainment partnerships and publisher opportunities.
Prepare monthly reporting analysis and weekly dashboard tracking to identify business plan risks and opportunities to ensure achievement of financial targets.
Partner with internal teams and support leadership team on quantitative and qualitative data analysis and reporting methods.
Develop analytical frameworks for hardware sku assessment. Influence decisions on timing of hardware procurement based on detailed understanding of consumer demand.
Evaluate market growth opportunities and drive a competitive landscape model around key competitors.
Identify market opportunities that drive incremental revenue growth/share gains.
Understand key business drivers, business trends and competitive analysis. Identify risks and opportunities in revenue and P&L.
Manage and analyze market research data to identify and define consumer needs, price points, product features, as well as monitor competitive activity. Must understand and investigate market trends.
Create price sensitivity models related to platform specific (hardware and software) opportunities.
Bachelor's degree or equivalent. MBA preferred
Excellent communication/organizational skills, and at least 6 years of quant modeling with major consumer brands.
Must have a proven ability to work in fast paced environments, produce high quality deliverables on time and develop effective relationships.
Must have proven ability to work independently and to interface with all levels of management.
Must have excellent communication skills (both verbal and written), strong analytical, problem solving and time management skills.
Must have a basic understanding of gaming consoles and handhelds.
About Sony Computer Entertainment America LLC Sony Computer Entertainment America (SCEA) is home to the PlayStation(R) family of products, including the PlayStation(R)3 (PS3 TM), PlayStation(R) Vita (PS Vita), PlayStation(R) Mobile and PlayStation(R)Network. Founded in 1994, SCEA has grown into a leading global computer entertainment brand and continues to redefine interactive consumer entertainment. Since the original PlayStation(R) first revolutionized the world of gaming, SCEA has repeatedly set the benchmark for innovation in home and portable entertainment through amazing gameplay experiences that inspire people across the world. Based in Foster City, CA, SCEA serves as headquarters for all North American operations and employs over 2,104 people in offices located in Foster City, CA, San Diego, CA, Santa Monica, CA and Bend, OR.
It is SCEA's policy to provide equal employment opportunity for all applicants and employees. SCEA does not unlawfully discriminate on the basis of race, color, religion, gender, gender identity, marital status, age, disability, veteran status, sexual orientation, national origin, or any other category protected by applicable federal and state law. SCEA also makes reasonable accommodations for disabled applicants and employees.
Additional Information: Travel Percentage: 15%
Monster - 17 months ago