Product Marketing Manager, Social Customer Service Solution
Jive Software - San Francisco, CA

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– Palo Alto , San Francisco or Portland

As a Product Marketing Manager at Jive Software, you will be on the front lines of the Social Business revolution. You’ll be responsible for the go-to-market activities for Jive’s platform with a focus on our social customer service solution. We have world class clients leveraging Jive as key part of their customer service strategy that you'll interact with (such as T-Mobile, McAfee, Palo Alto Networks, NetApp). You will also work closely with product management to drive innovation that will further Jive’s market leadership in this area. You will be deeply involved in sales cycles, both on the phone and traveling to assist in sales engagements to Fortune 1000 companies across the country.

There is no better role for someone who:
Is creative, articulate, influential, and engaging, with a proven track record of successfully marketing technology, ideally collaboration technology (think Google Apps, WebEx, Confluence).

Is passionate about solving business problems using social technology.

Is driven to win, hate to lose, and leave everything on the court.

Feels ownership of your product and are a vocal advocate of how to make the product better.

Is honest, direct, and professional. You are ambitious, but you know how to earn your opportunities, not create them.

Can work in a fast-paced environment.

Here's how we view Product Marketing at Jive:


If Jive spun off your business tomorrow, you could run it.

You understand what's happening in your business: the pipeline, big deals, conversion rates, retention rates, etc.

If there is a way to improve the business, you make it happen.


You understand who buys, and why they buy.

You meet with customers regularly. You know what makes them tick. You know what they love and what they hate.

You can cite relevant customer examples at the drop of a hat.

You understand what customers need, even if they say they need something entirely different.


You understand what your product does, and why it matters. You know it so deeply that you can explain it simply.

You are the master of the demo. You tell a compelling story.

You know where your product needs to be in two years to remain relevant.

You understand how your product fits into the broader Jive business. If your product needed to be killed, you'd be the one to make the case.


You clearly understand and articulate the battle we need to fight, and the battles we need to avoid.

You understand what competitors are doing, and how to position Jive to win.

You see opportunities for partnerships and acquisitions and champion them.

You are BFF's with every major analyst covering your space. You talk, listen, learn and brief them regularly.


When a rep needs the big guns, they call you.

If something is in the way of growth, you demolish it.


25+ percent of time spent in the field with customers, prospects, speaking, at conferences, etc.

You document, synthesize, and share your interactions so that we can build a better business


You define and communicate market needs to product management (and other groups)

You are tied at the hip with product management in defining the next generations of your product

Some people call this the marketing plan, the business plan, a go-to-market plan. We call it the playbook. It's our plan of attack. It's a distillation of our strategy into easily-understood instructions and repeatable tactics that will crush the competition. It includes:

The product story (which ties into the Jive corporate story)

Point of view (i.e. how does your product change the world)

Key pains

Key benefits

Buyer personas

Buyer qualification


Competitive intel

Competitive positioning

The pitch

The product deck


You work with product management to define effective packaging and pricing for your product


You are joined at the hip with marketing in crafting the messaging platform. This platform is the doc used to drive outbound messaging, collateral and materials.

You provide full support in AR and PR - crafting demo environments, analyst presentations, and are instrumental in briefings.


You work with the sales team and sales enablement to make sure sales have the tools they need


You support the marketing team in campaigns, field events, and other marketing programs.

Minimum of 2 years of product marketing or 5 years experience in enterprise software, ideally with experience in leveraging social as part of a customer-service-oriented offering (external communities, CRM systems, ratings and review technologies, social media platforms).

Ability to travel domesticly 1 week per month. You will spend a lot of time working directly with sales reps and customers in the field.

BA or BS.