Product Marketing Manager
Danaher 26 reviews - Elizabethtown, NC

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OPCO Description

The position is with Specialty Products, within Danaher Sensors and Controls ( Danaher Sensors and Controls manufactures and markets products that sense, measure and control temperature, position, quantity, time, level and flow in the Process Automation and Factory Automation Markets. The Specialty Products business unit generates approximately $100m in revenue combined with significant operating profit. With two locations; Elizabethtown NC (approximately 60 minutes from Wilmington NC) and Farmington CT (approximately 20 minutes from Hartford, CT), the business unit has more than 350 associates performing marketing, sales, product development, manufacturing, engineering, supply chain management, human resources, finance and customer service activities. The business is comprised of a variety of product lines under industry recognized brand names including Veeder Root, Eagle Signal, Namco, Dolan Jenner, Joslyn Clark, Superior Electric, Thomson, Hecon, and Partlow. The markets served include electronic timers and counters, mechanical times and counters, voltage control components, variable transformers, thermoplastic bearings, safety light curtains, proximity sensors, fire pump controllers, limit switches and chart recorders.


The Product Marketing Manager will be based in Elizabethtown, NC, approximately 50 minutes from beautiful Wilmington, NC at Danaher Specialty Products headquarters. Reporting to the Vice President of Sales & Marketing for Specialty Products, the Product Marketing Manager is responsible for leading the market segmentation, product planning process, and marketing action plans that result in top line sales of the Joslyn Clark and Namco brand product lines, both experiencing high growth in the emerging power generation market segments domestically and worldwide. This includes new product development and commercialization, key account and territory sales strategies and channel development, pricing, product line rationalization, and value selling collateral development and deployment. The successful candidate will be able to articulate the big picture strategy and will successfully manage the details of product development, launch and sales performance.

The Product Marketing Manager will be responsible for accomplishing the following key priorities:

  • Complete a detailed product plan for the Joslyn Clark and Namco product lines and market segments with specific growth initiatives resulting in an annual growth rate exceeding market growth.
  • The product plan will include a product roadmap that defines the winning product features that will lead to growth in specific market segments and key accounts.
  • Execute the product plan and roadmap to drive top line sales. This will involve working with R&D to ensure new products meet market segment and key customer requirements, as well as supporting, and training of the sales force in bringing in new business.
  • Generate awareness and enthusiasm in the marketplace with customers and integration partners for the product line.
  • Design and implement a standard work price increase model yielding at least 5% per year in increases.
This individual will interface regularly with executives in sales, R&D, customer support, manufacturing and finance as well as other product managers throughout the Specialty Products and/or Sensors and Controls businesses within Danaher. These relationships will ensure effective communication and coordination of activities and results. The successful candidate will have considerable visibility and the opportunity to make a significant impact on the company's growth as a result of the choices and direction they take.

Key Responsibilities

Monitors the development of business plans, managing lifecycles, and product positioning in the marketplace.

Reduces broad concepts and business strategies into structured product marketing plans.

Oversees market research, monitors competitive activity, and identifies customer needs.

Establishes pricing strategies.

Interacts with engineering, manufacturing and sales to enhance existing product(s) or product line(s)

Leads new product definition and business plans with joint departments.

Produces customer and channel-facing product messaging, sales tools, technical documents and competitive comparisons.


The successful candidate will have a minimum of 5-7 years of business experience with 3-5 years of successful product development and launch experience.

Bachelor's degree and MBA preferred.

The ideal candidate will possess a strong technical background, having either designed/engineered new products or worked closely with R&D to specify and drive new product development with demonstrated success in each of the described competencies. Critical Success Competencies include:


Delivers Results -

demonstrated understanding of the importance of consistently delivering results and clear evidence of ability to do so in multiple environments/situations.


Customer Focus -

A drive to discover, articulate and drive R&D to meet the needs of customers (either internal or external).


Leadership of Change -

Ability to work with a variety of functions, none of which directly report to you, to implement continuous improvement changes.


Strategy Development -

astute strategic thinker, excellent analytical skills, understands segmentation, fact-based


Product Planning -

has developed and executed product plans, understands VOC and has defined winning products


Sense of Urgency -

A bias for taking action; spontaneous recognition of problems and opportunities

Danaher Overview

Danaher Corporation designs, manufactures, and markets professional, medical, industrial, and consumer products, which all generate approximately $13 Billion in revenue. Danaher’s business activities encompass four reporting segments and are comprised of six strategic platforms: Medical Technologies, Professional Instrumentation (Environmental, Electronic Test), Industrial Technologies (Motion, Product ID, and Focused Niche Businesses) and Tools & Components (Mechanic’s Hand Tools). Danaher operates globally with about 50% of its revenues derived from outside the United States. The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business, which has historically used available cash flow to fund acquisition activity. Culturally, the company operates in a highly de-centralized model with an extremely lean corporate structure. Danaher has a proven system for achieving performance: the Danaher Business System (DBS). It drives every aspect of the group’s culture and performance. DBS is a system of continuous improvement and is used to guide and measure everyday activities, which has enabled it to double in size about every 5 years with impressive financial performance.



Specialty Products

Job Function


Marketing / Communications

Primary Location


North America-United States-NC-Elizabethtown






About this company
26 reviews
Danaher Corporation (Danaher) is engaged in designing, manufacturing and marketing of professional, medical, industrial, commercial and...