As a Product Marketing Manager, you're an expert on the Infusionsoft product, customers, competitors and the small business market. You're adept at translating this knowledge into high-impact product messaging and communications across the organization.
To succeed in this role, you must possess a unique blend of marketing and technical savvy, a big-picture vision and the drive to make that vision a reality. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. You'll report to the Director of Product Marketing and work closely with the marketing, product management, sales and training teams to accomplish your goals.
Responsibilities Include:
Help ensure the success of our award-winning products Plan quarterly product launches and manage the cross-functional implementation of the plan Create clear and compelling product messaging that will be leveraged across teams Work with lead generation, communications, content, creative, sales, training & product management teams to ensure product messaging is strong & consistent Work with the Creative team to create product demos and videos Conduct research to support the product development process and strategic marketing planning Complete competitive analysis and share insights with the team Provide product training and competitive positioning to the sales team Work with the Director of Product Marketing on strategic projects
Minimum Qualifications:
Experience in developing effective and creative product marketing collateral, including product demos, videos and Web content Demonstrated success in software product releases and launches Knowledge of both quantitative and qualitative marketing research techniques Exceptional knowledge of marketing, sales and software development processes Exceptional written and verbal communication skills Excellent people and management skills to collaborate with key internal stakeholders, cross-functional teams, customers, analysts and media Effective time-management, organizational and leadership skills Ability to thrive in a fast-paced environment with big dreams 5+ years of marketing experience (1+ year in product marketing) Bachelor's in business or marketing (MBA preferred)
Ideal Qualifications:
Experience with Infusionsoft software Passion for small businesses and the small business marketplace Expertise in CRM, Marketing Automation and E-Commerce software industry Familiarity with Pragmatic Marketing framework and principles
Travel
Up to 20% to attend conferences and customer sites
Infusionsoft - 12 months ago
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