Product Marketing Manager
JCB North America - Pooler, GA

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Position Purpose This position provides marketing leadership support in all aspects relating to the JCB range.

Nature & Scope

Reports to VP, Product

Major Tasks, Responsibilities & Key Accountabilities
  • Product: Technical Support & Divisional Liaison
    • Current & Future Product Development
    • Competitive comparison: Spec sheet & field-testing
    • New Product evaluation: Spec sheet & field-testing
    • Attachment: Sale & application support
    • New Product Launch
  • Pricing:
    • Competitive Comparison
    • Sales program development
    • Attachment & kits
    • JDS/SAP pricing configuration maintenance
  • Product Training/Demo & Sales Support
    • Material development: JCB & Competitive
    • Web, CD, Hard copy manuals, Video
    • JCB & Dealer Training
    • Yearly training event, regional training
    • Sales Support & product demonstration
    • Application & key account selling
    • Bid Spec support
  • Market Strategy and Communications
    • Market plan development
    • New & Existing Product & Market positioning
  • Marketing Communications
    • Briefing Docs (Advertising/DM/Campaigns/Press/PR).
  • Non-Commercial Support
    • Press/PR, Website Development, Advertising & DM
    • Sales Support & Demo
  • Systems
    • JDS/SAP sales configuration system development & maintenance
Minimum Qualifications
  • 3+ years in the industry or marketing or similar experience
  • BA in Marketing, Business or similar
  • Must be able and willing to travel up to 30% - domestically & internationally
  • Must pass applicable drug screens, background checks and pre-employment tests
Knowledge, Skills, Abilities & Competencies
  • Strong oral and written communication skills.
  • Individual should be a self-starter and internally motivated.
  • Effective project management skills.
  • Ability to understand and analyze business requirements and convert them into marketing specifications and solutions.
  • Ability to manage stressful situations.
  • Knowledge of Word/Excel/PowerPoint packages required.
  • Proficient with computer and construction equipment operation.

JCB North America - 19 months ago - save job - block
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