Functions of a Product Marketing Manager
This position will report to the Director of Marketing and will be responsible for supporting one or more of Key’s product lines. Manages assigned product(s) from conceptual stage through product life cycle to optimize corporate objectives by performing the following duties:
Develops and owns product roadmap(s) including management of value creation, product strategy, research and development requirements, sales and operations strategies.
Conducts marketing research and analysis for products, markets, and regions.
Creates Opportunity Analysis and Marketing Requirements Documents for new products.
Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
Guides product line maintenance for issues including obsolescence, improvement and upgrades, cost reduction, life cycle management, and pricing.
Coordinates and develops marketing, sales, engineering, and financial plans for product line, including cost and factory margin tracking and analyses.
Reviews progress continually through product life cycle to ensure attainment of objectives.
Maintains communications and contacts to collect and analyze technical, financial, marketing, schedule, and sales information for product line.
Tracks competitive intelligence and communicates as appropriate to the organization.
Manages projects for a product line.
Creates and leads training for personnel on new products/markets.
Develops sales tools and conducts training.
Bachelor’s degree (B. A. or B. S.)or higher from four-year college or university in a technical or engineering field.
Have a minimum of five years plus of progressively challenging marketing and engineering experience preferably dealing with international B2B capital equipment. Experience with optical equipment a plus!
Strong inbound marketing experience related to segmentation, business planning, product road mapping, positioning.
Proven track record of experience related to determining market needs, cost, technical resources, building a business case and strategically aligning them to company vision and goals.
Effective problem solver with strong project management skills
Strong work ethic
Excellent written and verbal communication skills
Flexible and adaptive
Capable of working well under pressure
Capable of managing multiple and challenging assignments concurrently and independently
High energy and self-motivated
Ethical, honest and compassionate
Key Technology is an Equal Opportunity Employer
Key Technology - 16 months ago