Product Marketing Manager
Logic Solutions Inc. - Ann Arbor, MI

This job posting is no longer available on Logic Solutions Inc.. Find similar jobs: Product Marketing Manager jobs - Logic Solutions jobs

DESCRIPTION

Logic Solutions, is a leading full-service software development house offering website design and programming, customized web and mobile apps, and application integration. We have more than 300 clients ranging from universities, healthcare corporations, non-profits, automotive OEMs, industry consortiums, Fortune 500 companies, and software firms. Our services include business analysis, user interface design, usability analysis, solution architecture, web and mobile programming, application integration and hosting.
Logic has launched a SaaS product, Showcase. Showcase Sales is a mobile sales system with front-end app component and backend CMS. Unlike anything else, Showcase combines that "Ta Da!" moment with a super-streamlined process. Showcase Menu is available for restaurants.

DUTIES

Logic seeks to hire a Product Marketing Manager for the Showcase family of products to fulfill the following duties:
  • Identify potential demographics, vertical, and channels to target sales messaging and materials. Set Go-To-Market sales strategy.
  • Develop and implement messaging platforms that clearly position the company and its product lines in the marketplace
  • Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our products
  • Develop vertical-specific content and materials to better reach target industries and partner-specific materials to support our key channel partners and resellers
  • Develop website content to drive sales through clear, high-impact company and product information, and product collateral including datasheets, whitepapers, case studies, and technical documentation
  • Develop an integrated marketing action plan including tradeshow identification, social media, advertising, PR, pricing strategy, and more
  • Develop and manage sales tools including sales presentations, ROI calculators, needs analysis tools, scripts, letters, and positioning documents
  • Establish and maintain a marketing relationship with key customers who are willing to be references for case studies and speaking events
  • Coordinate closely with sales, design, and the web team
  • Perform sales training on product positioning - ensure all sales members can internalize and clearly communicate our product positioning and message]
  • Provide customer training as necessary
QUALIFICATIONS

The ideal candidate will possess the following qualifications:
1.A minimum of 3 years product marketing experience; SaaS product marketing experience preferred
2.Excellent communication skills, especially content writing
3.Bachelor's degree in marketing or business, or relevant course of study/business experience
4.Be able to operate under pressure and meet deadlines
5.Sound understanding of the principles of marketing
6.An understanding of content management systems
7.Experience running marketing campaigns
8.Experience with mobile technology
9.Proficiency with social media for marketing
10.Strong understanding of new technologies and how they can be applied to industry
11.Creativity
12.Team player - works to ensure team goals are met or exceeded
13.A great attitude!
Logic seeks to hire a Product Marketing Manager for the Showcase family of products to fulfill the following duties:
  • Identify potential demographics, vertical, and channels to target sales messaging and materials. Set Go-To-Market sales strategy.
  • Develop and implement messaging platforms that clearly position the company and its product lines in the marketplace
  • Create high-impact internal and customer-facing materials that clearly communicate the value and unique advantage of our products
  • Develop vertical-specific content and materials to better reach target industries and partner-specific materials to support our key channel partners and resellers
  • Develop website content to drive sales through clear, high-impact company and product information, and product collateral including datasheets, whitepapers, case studies, and technical documentation
  • Develop an integrated marketing action plan including tradeshow identification, social media, advertising, PR, pricing strategy, and more
  • Develop and manage sales tools including sales presentations, ROI calculators, needs analysis tools, scripts, letters, and positioning documents
  • Establish and maintain a marketing relationship with key customers who are willing to be references for case studies and speaking events
  • Coordinate closely with sales, design, and the web team
  • Perform sales training on product positioning - ensure all sales members can internalize and clearly communicate our product positioning and message]
  • Provide customer training as necessary