Product Marketing Manager
ShapeUp, Inc. - Providence, RI

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Department: Marketing Location: Providence, RI Type: Full-time exempt
Help shape one of New England?s most innovative companies. Develop empowering, eye-catching content and campaigns to best position ShapeUp, increase ShapeUp awareness, and solidify ShapeUp loyalty.

ShapeUp is on a mission to create a healthier world by leveraging social influence to engage people in healthy activities. We are rapidly growing as more organizations discover how ShapeUp can truly motivate their employee populations to become healthier.

We are currently seeking a Product Marketing Manager, reporting to the VP, Marketing. As a member of the ShapeUp team, you?ll gain more experience at a faster pace than you will anywhere else. We?re a passionate, fun, hyper-motivated team that puts forth our best efforts to create interesting, compelling, and beautiful marketing content designed to differentiate our solution for our sales team and engage participants in our program.

Up to the challenge? Make sure you meet the requirements below, and then let us know by emailing with ?Product Marketing Manager? in the subject line.

As a ShapeUp Product Marketing Manager, you?ll be responsible for the outbound marketing activities for the product, crafting the messaging and positioning for the product, developing innovative marketing programs that drive demand, and equipping the sales/account management teams to share product details with prospects and customers. Attention to detail is critical, along with the ability to grasp and translate technical capabilities into business benefits for our buyer as well as personal benefits for our participants. The Product Marketing Manager will work cross functionally to develop an expert understanding of ShapeUp?s buyer; including how they buy, the nuances of the sales cycle, and buying criteria, and will transfer that knowledge to the sales/account management teams? resources.

ShapeUp is looking for a seasoned, results-driven Product Marketing expert. Responsibilities and experience include the ability to:

Develop product positioning and messaging that differentiates our products in the market
Provide ongoing marketing support to sales and account representatives
Communicate the value proposition of ShapeUp?s SaaS platform and associated services to the sales and account teams
Develop sales tools that support ShapeUp?s sales process and customer retention efforts
Launch new ShapeUp offerings?plan the launch of new products and releases and work with product management to manage the cross-functional launch plan
Develop content working with internal and external subject matter experts
Gather and disseminate market intelligence serving as an expert on the ShapeUp buyer, how they buy, their buying criteria, the buying cycle, and how our product is differentiated and positioned in the market.
Create demand generation programs?working with sales and inbound marketing resources, this role will develop the strategy and manage the marketing programs that drive demand for ShapeUp solutions
Serve as a liaison between sales, product, and marketing

5+ years of software product marketing experience with at least 2+ years of experience in wellness or healthcare
Bachelor?s in business, communications, or marketing
Very strong written and oral communication skills
Excellent Power Point and visual communications skills
Willing to travel on occasion
Entrepreneurial disposition
Excellent people and management skills to interact with ShapeUp staff, colleagues and cross-functional teams, and third parties
To allow you the opportunity to expand upon your experiences / successes, please complete the below questionnaire. We?ve found this process to be extremely helpful to both you the candidate as well as to our hiring staff so please elaborate to the extent you feel necessary:

Questions for Candidates:

Please explain your experience, if any, in a dynamic environment. If none, how do you feel your personality and experience will apply to our fast-paced, high energy culture?

Please describe your experience with product marketing as it relates to the any or all of the following:

Product positioning
Campaign design
Sales enablement
Story telling
Sales presentation creation
Demand generation
Competitive and market intelligence gathering and integrating into sales material
This role will act as a liaison between marketing and sales and sales and product management. Please explain any previous experience as such citing success stories and/or specific examples of how you supported the sales team and worked as a representative for marketing with sales.

About this company
ShapeUp is the leading global provider of clinically-proven, social networking and incentives-based employee wellness programs that help...