Product Marketing Manager
ThreatTrack Security - Reston, VA

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At ThreatTrack Security we help organizations identify and stop Advanced Persistent Threats (APTs), targeted attacks, and other sophisticated malware designed to evade the traditional cyber-defenses. We are looking for a Product Marketing Manager to join the Marketing team in the DC metro area. This role will manage product marketing functions for ThreatTrack’s VIPRE Business and Consumer product lines. Successful candidates will have experience in a product marketing and/or product management role within a successful technology company. S/he will work efficiently and effectively with the product marketing, product management, and corporate marketing teams throughout the product lifecycle. In addition, this role will work closely with the sales organization. This role requires a blend of software expertise, product vision, market knowledge, and good judgment.

Key Responsibilities

Support messaging development, positioning, pricing, packaging and go-to-market plans

Collaborate with the Corporate Marketing team to develop and execute integrated awareness and demand generation programs that deliver on key objectives including pipeline growth, revenue, awareness and customer satisfaction

Create sales enablement tools and other marketing content including presentations, datasheets, whitepapers, customer case studies, blog posts and web content

Conduct thorough market and competitive analyses to identify market opportunities and threats and ensure winning positioning and competitive tactics

Support the product launch process for multiple product lines

Understand and analyze the needs of the customer base; develop customer case studies; perform win-loss analyses

Respond to requests from the sales team and ensure timely follow up by all related parties

Monitor market and industry trends and identify their impact on ThreatTrack’s product strategy

Measure the effectiveness of marketing programs in achieving their objectives

Other duties as assigned

Required Skills

Track record of product marketing and/or product management function within a technology company

Experience bringing new products to market in emerging and highly competitive market environments

Demonstrated ability to create compelling positioning, messaging and packaging, enabling sales and launching products via a direct sales force

Strong project management and cross-functional coordination skills

Exceptional communication skills – written, verbal and presentation

Experience with Pragmatic Marketing framework

Strong organizational skills and ability to execute projects quickly, comprehensively and professionally

Excellent interpersonal skills and ability to work collaboratively and build relationships

Self-motivated and resourceful creative thinker

Education/Experience

Bachelor’s degree required

Minimum of 5 years’ experience in marketing, product marketing and/or product management roles at a technology company

Business-to-business experience desired

Experience with security products and services desired but not required

ThreatTrack Security - 5 months ago - save job - block
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