Online video advertising is a $4.56B market (source: eMarketer) and YuMe is uniquely positioned in this space with its turnkey video ad platform and ad network. As a Product Marketing Manager you have the opportunity to help strengthen YuMe platform’s leadership position by becoming an expert on market trends, turning that into product strategy, and launching products to the market. All of this is done by collaborating with cross-functional teams: Business Development, Product Management, Corporate Marketing, Finance, Senior Management. Reporting to the VP of Platform Product Marketing, you will be encouraged and empowered to do all of the above.
International Focus. Communicate with international BD teams (esp. Europe) throughout product marketing cycle: from market research and competitive analysis to product launches, content generation, and training relying heavily on online and phone mediums
Market Research. Stay on top of ad tech, media, and general technology trends; translate them into POVs, share with product and business teams, devise ways to assimilate trends internally
Competitive Analysis. Perform continual assessment of competitive landscape, develop and refine competitive positioning
Market Requirements. Develop strong business cases for new products initiatives with detailed market requirement documents (MRDs) and handoff to product management
Go-To-Market. Craft detailed launch plans including messaging, pitch, packaging, pricing. Collaborate with corporate marketing on launching to press, analysts, customers, prospects
Product & Partner Collateral. Author product datasheets, website copy, whitepapers, videos articulating use cases and business benefits
Sales Empowerment. Conduct continual training of sales team with help of a variety of sales tools: PPT pitches, product fact sheets, cases studies
Thought Leadership. Drive continued thought leadership as a YuMe advocate with pitches and messaging for tradeshow speaking and sponsorship, blog posts, webinars
Lead Generation. Collaborate with corporate marketing on identifying the best programs for lead gen and lead nurturing, supporting execution of programs and handing off leads to sales
Product Adoption. Define, refine, and monitor product KPIs. Work with account and product management to help increase product adoption and usage rates
BA/BS degree. MBA preferred
5 years of experience in software product marketing / product management
At least 2 years in digital advertising / video technology / ad agency space. Experience with an ad tech company, a big advantage
Must have passion for digital media, streaming video, advertising, and mobile/CTV apps
Exceptional writing, communication, and public speaking skills
Uncanny ability to synthesize technical features into easy-to-understand business benefits
Strong record of planning and launching new products to global sales teams and markets
Data-driven, results-oriented, go getter who can operate at both strategic and tactical levels
Strong cross-functional leadership with the ability to manage multiple time-sensitive projects
Ideal candidate is someone who takes initiative, pays attention to detail, and drives projects to completion with minimal supervision
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe (NYSE: YUME) is headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. This is a rare opportunity to be part of an organization that driving the shift of TV brand advertising to digital.
YuMe is currently NOT accepting resumes/applications from third party recruiting agencies. Any unsolicited resumes/applications will be deemed a gift and no fee shall be due to the agency.
YuMe - 12 months ago