Product Planning Manager
Electrolux Major Appliances NA - Charlotte, NC

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Manage the Electrolux Product Family (Electrolux ICON™ and Electrolux™) and Frigidaire Product Family (Frigidaire™, Frigidaire Gallery™, and Frigidaire Professional™) product planning activities across all EMA product lines.

Key operational responsibilities
· Develop and champion new innovation for product generation planning
o Responsible for leading the Innovation Triangle Team (Consumer Insights, Group Design, Product Line) to drive ideation through integration into product line generation plans
· Develop the Marketing Business Brief for all New Product Requests
o Includes the business case, key insights, attribute profiles, etc…
· Project Management and Planning for Electrolux and Frigidaire New Product Launches
o Ensure commercialization activities are aligned with product launch timing
· Sector lead for Global Integrated Product Planning, i2i and Innovation Activation activities
· Drive new product launch calendar across Electrolux and Frigidaire
· Provide Brand Architecture input for future product generation across Electrolux and Frigidaire (aligning with the Kenmore strategy)
· Provide key features and potential claims to Marketing Communications
· Product Launch Reviews with Marketing and Product Lines
· Provide Input on VBL with the Industrial Design Center
· Market Visits to stay in touch with the competitive environment and develop strong relationships
· Dealer Meetings/Interaction where appropriate
Reporting to
Director of Product Planning
Competencies needed
· Bachelors Degree in Business Administration
· M.B.A Preferred
· Minimum 5 years Marketing/Brand experience
· Product Management experience
· Sales experience
· Project Management experience
Skills Required:
· Strong written and oral cross-functional communication skills
· Strong presentation skills
· Proven analytical and problem solving skills
· Good basic knowledge of the process of Advertising, Marketing, and Sales
· Computer Skills Required: Knowledge of Microsoft Word, Power Point, Excel, Project – Data Warehouse and Cognos experience a plus
Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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