Product Specialist
Electronics For Imaging, Inc. 3.460 reviews - Foster City, CA

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Are you looking to enhance your sales career with a position in a world class company with products that dominate a challenging and dynamic environment? EFI is the world leader in digital imaging and print management solutions for commercial and enterprise printing. We seek the best of the best to join our team and have the opportunity to sell our world class solutions.

We are looking for a Product Specialist who would be responsible for generating, demonstrating and selling integrated workflow systems that consistently maximize revenues, margins and market share. This role is responsible for creating market demand primarily for EFI’s total workflow system leveraging the power of Fiery and Fiery Central as well as other product offerings.

Job Description:
Drive workflow (and integration) sales through direct sales by building awareness, training programs and targeting key accounts for demonstration and sales activity support. The goal is to increase penetration of Fierys to our MIS base and competively positon/sell the value of our Fiery and MIS solutions.

Develop and execute Account Plans including existing and desired workflow diagrams

Execute EFI sales, marketing and support strategies to overachieve revenue and product goals for Fiery Central, integrated Fierys, and associated services

Establish and maintain strategic and tactical relationship at all levels of targeted accounts and prospects

Support the EFI field SDM’s that work with our OEM Partners and Dealers to better understand how to leverage the power of EFI workflow solutions and integrated products

Liason with Account Managers, Sales Directors to leverage EFI resources and capabilities towards revenue achievement.

Effectively partner with TSSs, SDMs and Sales Leaders to assure our sales tools and sales efforts are being scaled across the whole sales team to successfully train everyone to sell the total integrated story. Maintain that all sales tools are kept up to date and current.

Understand competitive products and positioning and create EFI strategies to maximize market share. Be able to monetize the value of EFI’s workflow and demonstrate the lost profit in accounts that don’t use Fiery with our MIS.

Work with product management and integration teams to assure effective delivery of real solutions that create compelling value for customers

Create a workflow data base that identifies best practice workflow systems which EFI can replicate worldwide to achieve maximum performance and throughput in similar scenarios

Build a significant referral base of customers that use EFI’s total workflow

Provide regular feedback to corporate marketing, engineering and manufacturing regarding EFI products

Provide timely and accurate territory reporting and forecasting to EFI management

Maintain a pipeline of opportunities by working with the direct SDMs to be selling total workflow. Target new MIS sales as well as work with existing MIS accounts to sell the missing pieces of workflow

Position EFI as the industries foremost leader of total workflow by working with marketing and Public Relations to get the coverage required worldwide to highlight the overall value prop

Further develop EFI’s market presence in a creative and entrepreneurial style by positioning EFI as a leader in this marketplace

Essential Skills:
Superior verbal and written communication

Excellent presentation skills with professional image and demeanor

Detailed understanding of customer workflows: Pre press and short run color

Extensive knowledge of color management methods and software

Familiarity with alternative print processes: laser, digital press, offset, inkjet, thermal transfer, dye sublimation

Familiarity with traditional print production equipment and workflow, along with the position EFI plays in that industry.

Fluent in English (written and spoken)

Ability to build and maintain client relationships

Experience and Education:
Demonstrated success in sales

Self starter with the ability to work independently with minimal supervision

At least 2+ years of experience in sales or marketing (preferably in the printing industry)

B.A. or B. S. or equivalent

Autonomous, pro-active personality with good communication skills

Good understanding of technology, able to install server and to conduct technical presentations

Knowledge and understanding of the market trends

Skills in indirect sales (dealer/distributor/OEM)

Marketing background but technical understanding

English language skills

Flexible/self motivated

Solid interpersonal skills, team oriented

Why Work for EFI?

EFI understands that employees drive the success of a company. EFI strives to provide a work environment that offers challenging and rewarding opportunities, while encouraging open communication, teamwork, and diversity. We offer:

Unlimited Opportunity - EFI offers challenging assignments in all professional areas. EFI is the place where YOU make a difference.

Our People - EFI employees are smart and incredibly diverse. EFI employees are innovative, friendly, passionate and fun.

Open Communication - We encourage employees to share ideas with each other. The executive team holds quarterly meetings to give business updates and answer employee questions.

Teamwork – Collaboration and cooperation remain essential to EFI’s success.

Our technology is fun and creative

EFI ( is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. The company's robust product portfolio includes Fiery® digital color print servers; VUTEk® superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion® industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions. EFI maintains 23 offices worldwide. We are an equal opportunity/affirmative action employer.

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About this company
3.460 reviews
EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Based in Silicon Valley,...